Delta names Holly Shapiro creative director of Splendid

Shapiro brings nearly 20 years of premium design expertise from leading brands including Calyspo St. Barth, Haute Hippie, Roller Rabbit and Gilt Groupe.

"Shapiro is both a creative designer and proven leader who will bring fresh, new product strategies and perspective to modernise the Splendid brand," said Tim Baxter, Delta Galil premium brands chief executive officer. "Her expertise in curating product from her time at Gilt, building a brand from her time at Calypso St. Barth and working with cross-functional partners at Roller Rabbit will be instrumental in repositioning Splendid to accelerate growth."

"I am very excited to join Splendid, as I have long-admired the brand for its premium soft tees and strong loyal base. While leveraging both, I see significant potential to expand the brand and look forward to taking Splendid® to new levels of growth," Shapiro said.

"We want to thank Pam for founding this incredible brand and leading its design team since its inception. Her contributions have been extraordinary. We wish her all the best as she embarks on her next chapter with her family," Baxter added.

Previously, Shapiro has served as the creative director of private brands for Gilt Groupe, responsible for a number of categories including apparel, footwear, swimwear, and accessories. Prior to that, she designed for Calypso St. Barth, Haute Hippie, Martin + Osa, Liz Claiborne, Laundry by Shelli Segal and Dana Buchman. Ms. Shapiro received an Associate in Applied Science Degree from Fashion Institute of Technology (FIT) and a degree in science in textile and apparel design from the University of Wisconsin – Madison. (RR)

Fibre2Fashion News Desk – India