Helayel's Princess Collection for Koovs will build on her statement fit-and-flare jersey, with bright fun and flamboyant prints, exciting fabrics and the latest young colours and styles. Featuring baby pink, ‘Kiss Me’ prints, metallics, off the shoulder ruffles and halter necks in every length from mini to maxi, the collection will offer something for every woman.
Having returned to fashion last year with her new label Dhela, this is her first collaboration with Koovs specifically for young style-conscious women in India.
"I started designing to make clothes that made women feel sexy and confident – clothes that could move seamlessly from daywear to evening, that looked great and that lasted. I believe that feeling gorgeous, sophisticated and confident should be accessible to every woman," said Helayel.
"The Duchess and Pippa have become global style icons and what they wear is watched all over the world. We are delighted to take that inspiration with our first Princess Collection for India and we will be excited to reveal all in May – so watch this space," said Mary Turner, CEO, Koovs.
A favourite of Kate – Duchess of Cambridge, Helayel's designs have been worn by A-List female celebrities such as Madonna, Kylie, JLo, Ellie Goulding, Keira Knightly, Scarlett Johansson and Eva Mendes, all loving her signature style - cut to feel fit and flatter. (KD)
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