;
Home / Knowledge / News / Fashion / Designers Sonali Desai & Jeeya Desai launch maiden brands
Designers Sonali Desai & Jeeya Desai launch maiden brands
19
May '18
Courtesy: Zenitex
Courtesy: Zenitex
Sonali Viral Desai and her daughter Jeeya Desai have launched their first ‘The Fashion with a Cause’ brands ‘Caressa’ and ‘Jianna’. The designers and the brands were introduced to the fashion community at the ‘Colour Power 2018’—the grand and magnificent annual show organised by the National Institute of Interior and Fashion Design (NIIFD) in Mumbai.

The two brands have pledged to support Hearts@work, the NGO behind many record breaking Cancer Checkup Camps and ‘Clean India–Green India’ tree plantation drives. A certain percentage from the sales of Caressa and Jianna will directly go to Hearts@work foundation, on the lines of a few international companies supporting the Social Responsibilities and Community Welfare causes in this distinctive way.

The mother and daughter duo were inspired by Zenitex CEO Viral Desai who believes in the philosophy that “A business that makes nothing but money is poor business.”

The show saw a 12-year-old girl walking the ramp as a showstopper and launching her family brands Caressa and Jianna.

Jeeya’s father Viral Desai was honoured and invited to the show as a guest of honour along with personalities like Vikram Phadnis, fashion designer Archana Kochhar, fashion diva Meher Castelino, SDC EC UK director Yogesh Gaikwad and Dr. Anjani Prasad from Archroma.

Viral Desai is a well-known figure in and national and international circles with an array of national and international awards and achievements to his name. (RKS)

Fibre2Fashion News Desk – India


Must ReadView All

Government notifies 207 HSN Codes as technical textiles

Textiles | On 19th Jan 2019

Government notifies 207 HSN Codes as technical textiles

The government of India has notified 207 HSN Codes as technical...

Two US senators introduce Cambodian Trade Act of 2019 bill

Apparel/Garments | On 19th Jan 2019

Two US senators introduce Cambodian Trade Act of 2019 bill

Two US senators recently introduced the Cambodian Trade Act of 2019...

Rwanda to open silk factory in Kigali in Feb

Textiles | On 19th Jan 2019

Rwanda to open silk factory in Kigali in Feb

Rwanda will open a new silk factory in February at the Kigali Special ...

Interviews View All

Shiladitya K Joshi, Truetzschler India Private Limited

Shiladitya K Joshi
Truetzschler India Private Limited

India ITME provides a platform to interact with our stakeholders

Top executives, Textile industry

Top executives
Textile industry

The new deal is better than NAFTA for the US textile industry

Evelyne Cholet, UCMTF

Evelyne Cholet
UCMTF

‘France had a reputation of being big in new ideas, but poor in marketing...

Will Qian,

Will Qian

Honghua Digital Technology Stock Co., Ltd. specialises in the R&D,...

Siddhachakra Weaving (Badiya Fashion),

Siddhachakra Weaving (Badiya Fashion)

Ahmedabad-based Siddhachakra Weaving Pvt Ltd was established in 2011 under ...

Pietro Turrin,

Pietro Turrin

Industrie Tessili Bresciane (ITB) has served numerous industries and...

Eric Scholler, Groz-Beckert

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Iago Castro Asensio, RCfil Distribuciones S.L.

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Mr Hartmann Huth, Trevira GmbH

Mr Hartmann Huth
Trevira GmbH

Trevira GmbH is an innovative European manufacturer of high-value branded...

Yash P. Kotak, Bombay Hemp Company

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Divvya and Nidhhi Gambhir, Walnut

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Varsha Wadhwa, VW

Varsha Wadhwa
VW

Coming from a family that ran a business of jute and linen mills since...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


January 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search