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Desigual expands its online presence with Tata CLiQ Luxury

11
Jan '21
Pic: PR Newswire
Pic: PR Newswire
Spanish fashion brand, Desigual, which forayed into India under retail group, Tablez, has expanded its online presence through Tata CLiQ Luxury. After receiving great response for its first concept store in Delhi, the brand has partnered with Tata CLiQ Luxury to bring the bold, unique designs and bright hues of Desigual to customers across the country.

“We are excited to partner with Tata CLiQ Luxury to make Desigual’s product portfolio more accessible to our existing and new customers. The collaboration envisions bringing together Tata CLiQ Luxury’s extensive reach with Desigual’s high fashion offering, to deliver a seamless shopping experience for the fashion-conscious Indian consumer,” Adeeb Ahamed, managing director at Tablez said in a press release by Desigual.

“We are delighted to bring Desigual, a brand much loved for its optimistic, differential aesthetic, to our discerning customers. With this addition, we are able to provide the savvy, global Indian with a truly international shopping experience - one that is focused on quality, authenticity and thoughtfulness,” Gitanjali Saxena, business head at Tata CLiQ Luxury said.

Desigual is characterised by the individuality and the unique character of its creations designed to authentically dress anyone who wants to be 100 per cent themselves and express their most creative side. The brand is Mediterranean in spirit, and this is where the inspiration comes from, which is conveyed through the designs, stores, and communication. Through its unique garments, Desigual aims to inspire people to be themselves and invite them to celebrate their authenticity. The brand adjusts to the needs of every customer through different categories like woman, accessories, and footwear. Collections include new designs, shapes, and patterns, and use sustainable materials and new fibres to offer a high-quality product.

Fibre2Fashion News Desk (GK)


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