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Dhana is only youth brand to receive CO Leadership Award

Mar '19
Pic: Dhana Inc
Pic: Dhana Inc
Dhana Inc is the sole youth apparel brand to receive a Common Objective (CO) Leadership Award this year and has become part of a community of 110 brands & retailers who are showing the world what’s possible in innovation, design, sustainability and tech. Pushing fashion to do better, CO recognises companies who set an example in best practices & sustainability.

The CO Leadership Awards is broadly inclusive, spotlighting fashion companies which ‘have the courage to do the right thing – and do it well.’

In addition to the Leadership Awards, Common Objective has announced, and anointed a Who’s Who of the sustainable fashion industry with the CO 10 Awards, according to CO’s website. A distinguished panel of judges including Caroline Rush (chief exec, British Fashion Council), Brigitte Stepputtis (head of couture, Vivienne Westwood), and Dylan Jones (editor of GQ and head of London’s Men Fashion Week) selected 10 finalists for the 2019 CO 10 Award. The winners achieved the six tiers of sustainability: mission, business model, products/services benefiting the environment, positive impact, roadmap objectives & goals, and communication raising awareness. Additionally, they were ‘pioneers of business in three dimensions: driving an immense amount of value for people, for the planet, and for profits’. Brands include Stella McCartney, Raeburn, Bottletop, and Outland Denim.

“For ten years, Dhana has been committed to connecting our youth to people and planet through the medium of high-quality fashion. We believe our children deserve to know how fashion impacts workers, communities, and the environment so they can identify with a brand for its integrity and transparency, but also become role models as environmental champions,” said Shamini Dhana, founder & CEO of Dhana Inc.

“We are proud to recognise the award-winning brand Dhana as the sole youth apparel brand to be selected as a CO Leader. Dhana has demonstrated the commitment to social and environmental standards for the past decade and continues to innovate towards addressing the need for a circular and sustainable fashion industry for our next generation leaders,” said Tamsin Lejeune, CEO of CO.

Dhana Inc is a sustainable fashion brand for youth, committed to a circular model which is restorative and regenerative for the long term. Created by artists and inspired by nature, Dhana apparel reflects the lifestyle of the trendy, socially conscious, and environmentally savvy. Designed for babies, kids, and teenagers, all clothing is made with organic cotton and fair trade principles, both of which support sustainable practices. Dhana was founded in 2008 by Shamini Dhana and is a Certified B Corporation, Fairtrade Certified Brand, and a Green America Gold Certified Business. (PC)

Fibre2Fashion News Desk – India

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