Diane Ellis to step down as president of Chico's brand

29 Nov '18

1 min read

Courtesy: Chico's

Chico’s FAS, Inc, which retails Chico’s, White House Black Market and Soma brands, has announced that Diane Ellis, president of the Chico’s brand, would depart effective November 30, 2018. The company has initiated a search to identify a new Chico’s brand president. In the interim, Chico’s brand will be led by the company’s CEO and president Shelley Broader.

“We are committed to improving the performance of our Chico’s brand, and we believe this leadership transition and the merchandising and marketing changes underway, …, are necessary to reinvigorate broad-based consumer excitement and growth for the brand,” said Broader in a press release.

Chico’s FAS is a leading omni-channel specialty retailer of women’s private branded, sophisticated, casual-to-dressy clothing, intimates and complementary accessories.

As of November 3, 2018, the company operated 1,431 stores in the US and Canada and sold merchandise through 83 international franchise locations in Mexico. (RKS)

Fibre2Fashion News Desk – India

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