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Dua Lipa is a global brand ambassador of Pepe Jeans

28
Feb '19
Pic:PepeJeansXDuaLipa
Pic:PepeJeansXDuaLipa
Who: Dua Lipa is an English singer and songwriter. She begins her new role as the brand ambassador with the spring/summer 2019 campaign for Pepe Jeans.
 
What: Pepe Jeans, British denim brand, announces Dua Lipa as global brand ambassador
 
Bytes: Commenting on the occasion, Mark Blenkinsop, CMO at Pepe Jeans, said, “Dua Lipa is one of the world’s fastest rising stars and has a style which perfectly fits the Pepe Jeans brand DNA. The partnership marks a new milestone for the Pepe Jeans brand as we look to consolidate the brand presence in Europe and seek strategic growth in new markets, 2019 promises to be an exciting year for both Dua Lipa and Pepe Jeans as we will announce a number of initiatives to excite and engage consumers and the B2B trade customers.”

About Pepe Jeans: Pepe Jeans London is a denim and casualwear jeans brand established in the Portobello Road area of London in 1973, and based in Sant Feliu de Llobregat, Spain. Today, 45 years later, the brand remains devoted to its initial mantra and its pledge to create the most exciting denim-led fashion on the planet. (PA)

Fibre2Fashion News Desk – India


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