;
Home / Knowledge / News / Fashion / Eshopbox ties up with Roposo to boost online retailers
Eshopbox ties up with Roposo to boost online retailers
11
Jan '16
Gurgaon-based Eshopbox, a well-known end to end fashion e-commerce enabler has announced a tie up with Roposo, India's first discovery led platform. Roposo which is also based in Gurgaon, is a fashion focused social network meant exclusively for women. It discovers latest trends and one can shop products that are liked, curated, personalised and updated from multiple e-commerce portals.

The fusion of the two innovative players is expected to create opportunity for online fashion retailers and wholesalers to increase visibility, brand awareness and sales opportunities, Eshopbox said in a press release.

Social commerce, the new idea of using multiple social media channels to engage with customers more consistently and deeply for relatively longer period of time is becoming popular. Nowadays people don't just use social media like Facebook, Twitter, etc. to connect with people; rather they are also using it to follow news, latest trends and engaging with brands they like or purchase. This kind of social intelligence to get connected with customers profoundly is expected to revolutionize the e-commerce specially fashion e-commerce market.

Considering the future perspective, Roposo has been gaining more traction from its investors to enhance its technological infrastructure and focus on understanding users, their taste and match them to the most relevant fashion content, people, and products.

Eshopbox is leveraging its expertise to increase its clients' reach, by associating with such platforms. This would offer fashion retailers and wholesalers, unparalleled opportunities for improving their strategies and results across marketplaces and digital marketing channels.

“We are stepping on the accelerator, and this an initiative to add on more customers in our existing pool, create value and share revenues,”said Ankush Karwa, co-founder, Eshopbox.

Mayank Bhangadia, co-founder, Roposo said, "With more than 1 million active users, the user-generated content is escalating four times every month, letting every user discover fashion through styling stories, reviews, and trend inspirations. We have more than 200 web stores and 4,000 brands on our platform."

Eshopbox, which currently managing e-commerce services for multiple clients would help Roposo to increase their product options in different categories ranging from apparel, footwear, accessories and lingerie to suit individual tastes of users and enhance consumer experience, the release said.

With the growth of e-commerce, significant changes are happening in the social marketing strategies of the companies as well. Major social media networks like Facebook, Twitter, Instagram, Pinterest etc are now experimenting with the path-to-purchase and are shifting focus from branding to lead generation for businesses using social media marketing, Eshopbox pointed out in the release. (SH)

 

Fibre2Fashion News Desk - India


Must ReadView All

12 Asian garment firms to operate in Haiti by mid-2019

Apparel/Garments | On 13th Dec 2018

12 Asian garment firms to operate in Haiti by mid-2019

At least a dozen Asian garment manufacturing companies will start...

Pakistan evolving export-oriented policies: top official

Textiles | On 13th Dec 2018

Pakistan evolving export-oriented policies: top official

Pakistan is evolving export-oriented policies and is committed to...

No-deal Brexit would drop output, UK firms caution: survey

Textiles | On 13th Dec 2018

No-deal Brexit would drop output, UK firms caution: survey

British businesses expect a sharp drop in output if the United...

Interviews View All

Top executives, Textile industry

Top executives
Textile industry

Defining MSMEs on the basis of turnover makes it simpler to do business

Top executives, Textile & apparel bodies

Top executives
Textile & apparel bodies

The mid-term review of FTP is progressive, growth oriented

Karan Toshniwal, Orange O Tec

Karan Toshniwal
Orange O Tec

Contemporary industry is paying more and more attention to the...

Umang Banthia,

Umang Banthia

Established in 2005, SL Banthia Textiles manufactures coated fabrics....

Ramez Basmaji,

Ramez Basmaji

Fabusse is a Lebanon-based fashion agency that offers a variety of...

Cem Erdogrul,

Cem Erdogrul

Turkey-based Temsan Air Engineering is one of the leading manufacturers of ...

Ray Baughman, University of Texas -Dallas

Ray Baughman
University of Texas -Dallas

<div>A team of scientists and researchers have discovered twistrons,...

Wolfgang Plasser, Lenzing AG

Wolfgang Plasser
Lenzing AG

The Lenzing Group is an international company headquartered in Austria...

Mary-Cathryn Kolb, Brrr°

Mary-Cathryn Kolb
Brrr°

Atlanta-based private start-up Brrr° was founded in 2014 to develop...

Vaanee Bhatia, Gritstones Clothing

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Madhu Jain, Madhu Jain

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Priya Somaiya, Usha Social Services

Priya Somaiya
Usha Social Services

The Usha Silai label from Usha International is all set for a retail...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


December 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search