Home / Knowledge / News / Fashion / Eshopbox ties up with Roposo to boost online retailers
Eshopbox ties up with Roposo to boost online retailers
11
Jan '16
Gurgaon-based Eshopbox, a well-known end to end fashion e-commerce enabler has announced a tie up with Roposo, India's first discovery led platform. Roposo which is also based in Gurgaon, is a fashion focused social network meant exclusively for women. It discovers latest trends and one can shop products that are liked, curated, personalised and updated from multiple e-commerce portals.

The fusion of the two innovative players is expected to create opportunity for online fashion retailers and wholesalers to increase visibility, brand awareness and sales opportunities, Eshopbox said in a press release.

Social commerce, the new idea of using multiple social media channels to engage with customers more consistently and deeply for relatively longer period of time is becoming popular. Nowadays people don't just use social media like Facebook, Twitter, etc. to connect with people; rather they are also using it to follow news, latest trends and engaging with brands they like or purchase. This kind of social intelligence to get connected with customers profoundly is expected to revolutionize the e-commerce specially fashion e-commerce market.

Considering the future perspective, Roposo has been gaining more traction from its investors to enhance its technological infrastructure and focus on understanding users, their taste and match them to the most relevant fashion content, people, and products.

Eshopbox is leveraging its expertise to increase its clients' reach, by associating with such platforms. This would offer fashion retailers and wholesalers, unparalleled opportunities for improving their strategies and results across marketplaces and digital marketing channels.

“We are stepping on the accelerator, and this an initiative to add on more customers in our existing pool, create value and share revenues,”said Ankush Karwa, co-founder, Eshopbox.

Mayank Bhangadia, co-founder, Roposo said, "With more than 1 million active users, the user-generated content is escalating four times every month, letting every user discover fashion through styling stories, reviews, and trend inspirations. We have more than 200 web stores and 4,000 brands on our platform."

Eshopbox, which currently managing e-commerce services for multiple clients would help Roposo to increase their product options in different categories ranging from apparel, footwear, accessories and lingerie to suit individual tastes of users and enhance consumer experience, the release said.

With the growth of e-commerce, significant changes are happening in the social marketing strategies of the companies as well. Major social media networks like Facebook, Twitter, Instagram, Pinterest etc are now experimenting with the path-to-purchase and are shifting focus from branding to lead generation for businesses using social media marketing, Eshopbox pointed out in the release. (SH)

 

Fibre2Fashion News Desk - India


Must ReadView All

Pic: Shutterstock

Textiles | On 20th Aug 2019

Indian firms operating in PRC to ramp up investments: CII

Most Indian companies present in China are planning to continue to...

Pic: Shutterstock

Textiles | On 20th Aug 2019

Indian spinning industry facing big crisis: NITMA

The cotton and blends spinning industry in India is passing through a ...

Pic: Shutterstock

Textiles | On 20th Aug 2019

Egyptian govt allocated EGP 21 bn to boost cotton

Egypt's ministry of public business sector has allocated EGP 21...

Interviews View All

Prabu Mohanram, Balavigna Weaving Mills Pvt Ltd

Prabu Mohanram
Balavigna Weaving Mills Pvt Ltd

The biggest challenge that the weaving industry faces is high price

Top executives, Textile industry

Top executives
Textile industry

Defining MSMEs on the basis of turnover makes it simpler to do business

Karin Ekberg, Leadership & Sustainability

Karin Ekberg
Leadership & Sustainability

Sustainable models are beneficial for brands, retailers and manufacturers

Arup Chakraborty,

Arup Chakraborty

Mirrorsize is a US-based start-up that provides artificial intelligence...

Alon Moshe,

Alon Moshe

Israel-based Twine Solutions is a technology start-up that has developed a ...

Franco Ravazzi,

Franco Ravazzi

Italy-based Tessimenti E Orditi Tinti (T.O.T SRL) specialises in stocking...

Suresh Patel, Sidwin Fabric

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Justin Chan & Shyam Gollakota, University of Washington

Justin Chan & Shyam Gollakota
University of Washington

A fabric that can store data without any electronics or batteries has been ...

Giulio Cesareo, Directa Plus SpA

Giulio Cesareo
Directa Plus SpA

Established in 2005, Direct Plus SpA, is one of the largest producers and...

Sandeep and Sarah Shaikh Gonsalves, SS Homme

Sandeep and Sarah Shaikh Gonsalves
SS Homme

SS Homme celebrates the craft of traditional tailoring through the bespoke ...

Tony Ward, Tony Ward

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Chandani Sahi, By Chandani

Chandani Sahi
By Chandani

By Chandani is a womenswear prêt couture brand with fusion silhouettes by...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


August 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search