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Fashion brand Monte Carlo launches new brand 'Rock.It'
Dec '17
Courtesy: Rock.It
Courtesy: Rock.It
What: Fashion brand Monte Carlo has launched a new fitnesswear brand Rock.It for men

Who: Monte Carlo Fashions Limited, based in India, is an apparel retailer and manufacturer of woollen and cotton garments for men, women and children.

USP: The brand provides attire for work-out and sports for men made up of terry, fleece and 100 per cent polyester fabrics imported from Korea, Taiwan and other Asian countries.

Collection: The collection includes a varied range of jackets, sweat pants, knitted lowers, woven lowers, knitted shorts, polo t-shirts, crew neck and V neck t-shirts. Processed with state-of-the-art technology, the garments feel good and comfortable to the skin during excessive physical activities. They are sweat absorbent, super-flexible, breathable, anti-static, quick-dry and anti-microbial. Inspired from the most trending couture designs across the world, the clothing range is elite and unique – perfect wear for a workout or a jog. Every style has only 300 pieces to maintain the exclusiveness of the collection.

‘Go ahead, don it, Rock.It’, is the guiding philosophy of the new range.

Price points: Rs 1,299 onwards

Available: On prominent e-commerce platforms and on rockit.co.in

Special remarks: “We understand the need of adding a fashion element while you are in a gym, a park or in a playground. To make our consumers stand out in the crowd, we have taken a conscious decision to make just 300 number of pieces of every style to keep the exclusivity of 'what our customer wears’ alive. So next time when you are working out you will not find any other person in the same attire. We commit to keep your wardrobe exclusive in these 300,” said president of Monte Carlo, Rishabh Oswal.

Fibre2Fashion News Desk – India

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