Bata's omni-channel focus has helped it to make its presence felt across all the major e-commerce websites as a trusted, affordable and stylish shoe retailer.
"Bata, the European footwear major, is India's largest and most trusted footwear and accessories brand. The alliance will certainly help users who swear by Bata's brand value to buy their favourite shoes conveniently through our portal. Furthermore, some other world-renowned brands will also be available on Fynd further enhancing our value proposition. From contemporary, sophisticated and comfortable footwear to shoes that are running the high streets of footwear fashion, Fynd offers it all," said Harsh Shah, co-founder of Fynd.
"Our vision of making great shoes accessible to everyone, shapes our offerings for our consumers. Our omni-channel presence makes it easy for consumers to buy footwear online, anytime, anywhere. We are now speaking the language of the youth and Bata's association with Fynd is another step towards a strong online presence, always changing and innovating to cater to the evolving trends in our modern consumers' life," said Rajeev Gopalakrisnan, President, South Asia, Bata Emerging Markets.
Fynd will also welcome on board other brands such as Mocassino, Ambassador, Scholl, Marie Clarie, Wein Brenner, Northstar, Naturaliser, Sun Shine and Sandak. Fynd's integrated system allows for speedy delivery within four to six hours, and a complete assurance of product quality. (KD)
Fibre2Fashion News Desk – India
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