Fashion for Good partners with Bestseller

"We are delighted to join forces with Bestseller as they launch Fashion FWD – Bestseller’s new strategy which makes sustainability central to its way of doing business. The focus areas of Fashion FWD – ranging from innovative new materials to circular business models - are perfectly aligned with Fashion for Good’s innovation agenda. Together we want to speed up the transition towards good fashion," said Katrin Ley, managing director of Fashion for Good, on the new partnership.

With the addition of Bestseller to its network, Fashion for Good has gains a committed international partner in the apparel industry. Bestseller will engage in setting Fashion for Good’s innovation strategy, including defining focus areas, taking part in the selection of new innovators, as well as providing expertise and mentorship to the selected startups. Bestseller will also benefit from specialised scouting and screening support, as well as preferential access to market-ready innovations through Fashion for Goods established and expanding network.

"At Bestseller, we want to bring sustainable fashion forward until we are climate positive, fair for all and circular by design. To do this we need sustainable innovation and industry collaboration. This is exactly what Fashion for Good represents and why we are pleased to announce our new partnership with them," Dorte Rye Olsen, Bestseller sustainability manager.

Bestseller is building a strong sustainability strategy and circular fashion agenda. In 2017, the company joined the Ellen MacArthur Foundation Circular Economy 100 Group to explore the possibilities and challenges of moving from a linear ‘take, make and dispose’ business model towards a circular system. Collaboration is key to drive system change and joining Fashion for Good strengthens that mission.

Bestseller is also a strategic partner of the Global Fashion Agenda (GFA), a leadership forum working to set a common direction for industry efforts on sustainability. Under the GFA, the company has signed the Call to Action for a circular fashion system. With this commitment, Bestseller will work to advocate that used clothing is a vital resource to making fashion sustainable rather than seeing it as a waste. (RR)

Fibre2Fashion News Desk – India