Home / Knowledge / News / Fashion / Fast fashion has become trend today: Study
Fast fashion has become trend today: Study
Oct '16
Consumers today treat lowest-priced garments as nearly disposable, and are discarding them after just seven or eight wears, according to a recent study. In fact, consumers now keep clothing items of every category only about half as long as they did 15 years ago, indicating that fast fashion has become the trend. This has led to huge rise in apparel sales.

The clothing production has doubled from 2000 to 2014 and the number of garments purchased each year by the average consumer has increased by 60 per cent. The production of garments exceeded 100 billion for the first time in 2014—this means on an average, 14 clothing items per person on the earth, says the study carried out by McKinsey & Co.

In five large developing countries—Brazil, China, India, Mexico, and Russia—apparel sales grew eight times faster than in Canada, Germany, the UK and the US since 2000, according to the McKinsey & Co website.

There are numerous reasons for drastic increase in sale of clothing items in recent years. Industries are cutting costs and streamlined their supply chain to increase business. The outcome is that the price of clothing has fallen relatively to the price of consumer goods.

The sales have increased overlooking the effect on environment while producing apparel. However, clothing companies have been unable to match their sales gains with commensurate improvement in environment.

The study highlights that innovation in the way clothes are made has not kept pace with the acceleration of how they are designed and marketed. It has become difficult to match the increasing demand of the consumers for clothing items in all apparel categories.

The productivity can be improved by focusing on resolving issues such as labour conditions, wages, effect on environment and safety measures among others. (RR)

Fibre2Fashion News Desk – India

Interviews View All

Subhashini Srinivasan, The S Studio

Subhashini Srinivasan
The S Studio

Ethnicwear market will see an upward trend if uniqueness and quality are...

Luke Otten, Wigwam Mills Inc

Luke Otten
Wigwam Mills Inc

Wigwam aims to recycle discarded yarn that doesn’t make it through the...

Top executives, Textile & apparel bodies

Top executives
Textile & apparel bodies

Textile industry would like to see inclusion of cotton yarn under MEIS and ...

Cong Zheng,

Cong Zheng

The China Textile Machinery Association (CTMA) is a social-economic...

Ravi Raj Desai,

Ravi Raj Desai

Himalaya Cotton Yarn Ltd manufactures high quality denier. The spinning...

Eric Fessler,

Eric Fessler

Manufacturer of textile machinery and complete fibre-to-yarn lines, N...

Kazuaki Yazawa, Purdue University

Kazuaki Yazawa
Purdue University

Scientist <b>Kazuaki Yazawa</b> has developed thermoelectric semiconductor ...

Ian Russell, Pireta

Ian Russell

UK-based Pireta has developed a unique free-form process to add durable,...

Karl Zelik, Vanderbilt University

Karl Zelik
Vanderbilt University

A team of engineers at the Vanderbilt University has designed a smart...

Rupa Sood and Sharan Apparao, Nayaab

Rupa Sood and Sharan Apparao

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Hemant & Nandita, Hemant & Nandita

Hemant & Nandita
Hemant & Nandita

The designer duo of Hemant &amp; Nandita are known for being inspired by...

Samar Firdos, Arvind Ltd

Samar Firdos
Arvind Ltd

<b>Samar Firdos</b>, Chief Manager (Design) at Lifestyle Apparel Denim...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

November 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Follow us on instagram


Follow Fibre2Fashion On

Advanced Search