Finland's Marimekko & sportswear firm Adidas reunite for new range

The capsule fuses Adidas performance technologies with a palette of distinct prints attributed to different sports; Gabriel for running, Jokeri for sportswear, and Jenkka and Tundra for training pieces. The collection features key pieces made in part with recycled materials and pieces made in part with Parley Ocean Plastic, the two companies said in a joint statement.

“We are incredibly excited to reveal our fourth limited-edition collaboration collection with Adidas. Since Marimekko's beginnings over 70 years ago, our philosophy has been to empower people to be happy as they are through our colourful art of printmaking. Marimekko's bold prints fit Adidas' innovative and boundary-pushing sports apparel perfectly. This collection is an ode to women and the way they move through the world, with the prints feeling as fresh now as when they were first crafted five decades ago,” said Rebekka Bay, creative director at Marimekko.

“On our continued journey to making sport a space for all, we’re excited to be unveiling a collection that is a true celebration of the female form. We understand that movement takes many guises, so we wanted to ensure pieces in this drop catered to different sports our community enjoy – from running to dance – whilst tailoring pieces to their specific needs. We hope this latest collection offers something to everyone who enjoys the vitality that sport and movement brings, whilst adding a touch of the collaboration's statement style,” said Aimee Arana, Adidas Global, senior vice president, sportswear & training.

The latest Adidas x Marimekko collection will be available from July 6 on Adidas’ official channel and selected stores, and retailers around the world.

Fibre2Fashion News Desk (KD)