>>
Home / Knowledge / News / Fashion / Flip Fit shopping platform unveiled for fashion market

Flip Fit shopping platform unveiled for fashion market

29
Oct '19
Pic: Flip Fit
Pic: Flip Fit
Flip Fit, the first-of-its-kind social shopping platform, has been launched with a $3.75 million in seed funding to transform the fashion market. The first ever social media application enables users to receive a fitting room in their living room of items they specifically requested to try after seeing those items on friends and influencers they follow.

Flip brings all of the best parts of the in-person shopping experience, trying on different sizes and styles, seeing what your friends think, and easy returns, into your home. Flip’s innovative social media platform is poised to transform the industry by creating a social media experience where users can find inspiration for clothes, receive fashion pieces customised to their style, and benefit from first-of-its-kind peer validation as friends help users decide what to buy. The goal is to ensure that people purchase only what they will actually use. The Seed round was led by TLV Partners with participation from Lool Ventures, the company said in a press release.

Flip’s social shopping platform blends the power of social media with the buying appeal of e-commerce. Customers receive pieces of clothing based on their preferences, likes and interactions. The fitting room is flipped into the living room, where they try on everything and share photos on the Flip social platform to get a thumbs up or down from friends on what looks best.

Through the Flip social application, users receive inspiration for what fashion items they want to try on by flipping through photos of what other users are trying on. One of the essential elements of the Flip platform is the ability to share your new looks with friends to help you make your buying decisions. While providing support through voting, users are able to also request similar items to try on in the comfort of their homes. These social interactions within the platform help the company determine style preferences. Users will be rewarded with credit they can spend on new clothes for bringing their friends onto the platform ($10 for each new voting user) and for each vote they give ($1 for each yes or no vote).

Fashion shopping has always been a social experience. The decision for today’s shoppers to buy happens once they receive validation from friends and family, but e-commerce has made shopping very isolating. We are connecting the social behaviours of shopping, which were previously only possible offline, with a virtual experience. Flip is embracing the physiological aspect of decision-making with a technology that is unprecedented in this space. We are excited to build a social media community at the centre of fashion shopping,” Nooruldeen Agha, co-founder and co-CEO of Flip said.

Fibre2Fashion News Desk (GK)


Must ReadView All

Pic: Dreamstime.com

Apparel/Garments | On 22nd Jan 2022

Dhaka, Berlin sign €20.15-mn pact to improve RMG workers conditions

Bangladesh and Germany have signed an agreement to support five...

Pic: Shutterstock

Apparel/Garments | On 22nd Jan 2022

UKVFTA brings positive results to bilateral trade: Vietnamese ministry

The recently effective UK-Vietnam FTA has led to positive outcomes,...

Pic: Shutterstock

Apparel/Garments | On 22nd Jan 2022

Cambodia approves new projects worth $1.9 bn, including 2 garment ones

The Council for the Development of Cambodia has approved 10 projects...

Interviews View All

Footwear Industry, Footwear Retailers

Footwear Industry
Footwear Retailers

Still struggling to mop up higher sales

Textile Industry, Head honchos

Textile Industry
Head honchos

Donating 20,000 N95 masks to hospitals & NGOs

Textile Industry, Head honchos

Textile Industry
Head honchos

Delay in adopting water sustainability both financially & environmentally...

Susanna Koelblin,

Susanna Koelblin

Founded in 1920, Eastman is a global specialty materials company that...

Ghatit Laheru,

Ghatit Laheru

When the 2001 tremblor wrecked the Kachchh region of Gujarat throwing many ...

Andrea Pelissero,

Andrea Pelissero

Located near Milan, Italy, and with 50 years of experience in the textile...

Frank Heislitz, Freudenberg Performance Materials

Frank Heislitz
Freudenberg Performance Materials

Freudenberg Performance Materials is a leading global manufacturer of...

Shujaul Rehman, Garware Technical Fibres

Shujaul Rehman
Garware Technical Fibres

Garware Technical Fibres Ltd (formerly Garware-Wall Ropes Ltd) is a...

Daniel Roxbury, University of Rhode Island

Daniel Roxbury
University of Rhode Island

Assistant professor Daniel Roxbury and former URI graduate student...

Payal Singhal, Label - Payal Singhal

Payal Singhal
Label - Payal Singhal

Leading South Asian fashion designer, <b>Payal Singhal </b>known for her...

Sandeep Gonsalves & Sarah Gonsalves, Sarah & Sandeep

Sandeep Gonsalves & Sarah Gonsalves
Sarah & Sandeep

Established in 2012, Sarah &amp; Sandeep is a luxury menswear label...

Manish Malhotra, Label Manish Malhotra

Manish Malhotra
Label Manish Malhotra

A multitalented designer and founder of an eponymous label, Manish...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments

ESTEEMED CLIENTS

SHAHI Exports Pvt Ltd
Gloria Jeans
Boardriders Asia Sourcing Limited
Seasalt Limited
Groz-Beckert East Asia LLP
SYNERGIES HONG KONG LIMITED
MAS Active / MAS Kreeda / MAS Bodyline
Deckers Outdoor (Guangzhou) Consultant Co., LTD.
Decathlon
Abit
KIABI
IKEA of Sweden AB
Bluestem Global Sourcing Limited
G-Star Raw C.V.
Sainsbury's Argos Asia Limited
Tory Burch Hong Kong Ltd
Eastman Chemical Company
Chico’ FAS
Desigual - ABASIC, S.A.
OVS Hong Kong Sourcing Ltd.
Varner AS Retail
Aramark Uniform ;& Career Apparel, LLC
THE BOMBAY DYEING ;& MFG.CO. LTD
LC Waikiki
IDH – The Sustainable Trade Initiative
Asos
Rosset ;& Cia Limited
Babyshop
Brandix Lanka Limited
Alix Partners
Gokaldas Exports Limited
Guess Europe Sagl,
Vianney Textil Hogar S.A. De C.V.
Lifestyle
Target Corporation (MN)
Esprit Europe Services GmbH
C;&A Sourcing International Ltd
TESCO INTERNATIONAL SOURCING LIMITED
Puma
Splash
Chori Company Limited
Tchibo GmbH
Permoda(Koaj/Armi/Pronto/Bkul)
BIMBA ;& LOLA SL
Sportswear Company Spa
T.T. Limited
Lisa S.P.A.
Helly Hansen Far East Ltd
Restoque S.A.
Lacoste (Wanchai)
Rayonese Textile Inc., Division de Culp Inc.
Under Armour Global Sourcing Ltd
Vardhman Textile Ltd
NITI Aayog
Hela Clothing Pvt Ltd
Green Fibre
J ;& P Coats
Truetzschler India Private Limited
BIRLA CENTURY A DIVISION OF CENTURY TEXTILES AND INDUSTRIES
Lenzing Aktiengesellschaft
Amazon China
Reiter India Private Limited
Page Industries Limited (Bangalore)
Midas Clothing Limited
Grasim Industries Limited
H;&M Hennes ;& Mauritz (Far East) Ltd
Landmark Group
Recron Polyester from Reliance Industries Limited
Maceton Limited
Gap International Sourcing Limited
Phong Phu international JSC (PPJ)
Benetton Group
Sateri (Jiujiang) Fiber Co.,Ltd
Arvind Limited
Aquarelle Clothing Limited
John Varvatos
Cat Tuong Real Estate Group Joint Stock Company
Huntsman (Singapore) Pte Ltd
Hirdaramani International Export Private Limited
Tommy Hilfiger
Calvin Klein
Walmart
International Textile Manufacturers Federation
The LYCRA Company Singapore  Pte. Ltd
KAS Direct Sourcing
Etam Group Strategy Hong Kong Limited
Gatsby Africa
BIANCA
PVH Corporation
Alison Hayes Romania

January 2022

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search