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Flip Fit shopping platform unveiled for fashion market

Oct '19
Pic: Flip Fit
Pic: Flip Fit
Flip Fit, the first-of-its-kind social shopping platform, has been launched with a $3.75 million in seed funding to transform the fashion market. The first ever social media application enables users to receive a fitting room in their living room of items they specifically requested to try after seeing those items on friends and influencers they follow.

Flip brings all of the best parts of the in-person shopping experience, trying on different sizes and styles, seeing what your friends think, and easy returns, into your home. Flip’s innovative social media platform is poised to transform the industry by creating a social media experience where users can find inspiration for clothes, receive fashion pieces customised to their style, and benefit from first-of-its-kind peer validation as friends help users decide what to buy. The goal is to ensure that people purchase only what they will actually use. The Seed round was led by TLV Partners with participation from Lool Ventures, the company said in a press release.

Flip’s social shopping platform blends the power of social media with the buying appeal of e-commerce. Customers receive pieces of clothing based on their preferences, likes and interactions. The fitting room is flipped into the living room, where they try on everything and share photos on the Flip social platform to get a thumbs up or down from friends on what looks best.

Through the Flip social application, users receive inspiration for what fashion items they want to try on by flipping through photos of what other users are trying on. One of the essential elements of the Flip platform is the ability to share your new looks with friends to help you make your buying decisions. While providing support through voting, users are able to also request similar items to try on in the comfort of their homes. These social interactions within the platform help the company determine style preferences. Users will be rewarded with credit they can spend on new clothes for bringing their friends onto the platform ($10 for each new voting user) and for each vote they give ($1 for each yes or no vote).

Fashion shopping has always been a social experience. The decision for today’s shoppers to buy happens once they receive validation from friends and family, but e-commerce has made shopping very isolating. We are connecting the social behaviours of shopping, which were previously only possible offline, with a virtual experience. Flip is embracing the physiological aspect of decision-making with a technology that is unprecedented in this space. We are excited to build a social media community at the centre of fashion shopping,” Nooruldeen Agha, co-founder and co-CEO of Flip said.

Fibre2Fashion News Desk (GK)

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November 2019

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