Flying Machine Boys bewitches audience at JFW

02 Apr '18

1 min read

Courtesy: Junior's Fashion Week

The sublime new styles of Flying Machine Boys bewitched the audience at Junior's Fashion Week (JFW) in Chennai. Catering to the ever effervescent, carefree childhood, Flying Machine’s collection gave a new meaning to groovy fashion clothing at the fashion show. The collection included a generous sprinkling of beachy prints and vibrant colours for boys.

The Spring Summer range drew inspiration from some of the signature designs of Flying Machine and combined them with catchy, contemporary trends in children’s fashion.

"The Flying Machine wardrobe has always been unmistakably identifiable with the youth. Staying true to our nature of translating a youthful exuberance on to our clothes is something we take immense pride in," Alok Dubey, CEO, Lifestyle Brands at Arvind Lifestyle Brands Ltd., said.

"JFW is a great platform for Flying Machine Boys, not just to convey our offerings to a bigger audience, but also to present our collection with a brand-new perspective. The event, we believe, creates an ultra-receptive platform to showcase our collection. The scarcity of kid’s fashion in the market paves the way for fashion-forward brands in the category to come to the fore and such events are a strong foundation for the same," Dubey concluded. (RR)

Fibre2Fashion News Desk – India

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