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Flying Machine to present new collection at JFW in Chennai
15
Mar '18
Courtesy: JFW/Flying Machine
Courtesy: JFW/Flying Machine
Flying Machine’s latest boys’ range is poised to grab all the attention whether the kid is on a vacation with family, an outing to the movies or a picnic with his friends. The company is going to showcase its new collection at the upcoming Chennai edition of Junior’s Fashion Week (JFW), scheduled from March 17-18 at the city’s The Westin Hotel.

“The Flying Machine wardrobe has always been unmistakably identifiable with the youth. Staying true to our nature of translating a youthful exuberance on to our clothes is something we take immense pride in,” says Alok Dubey, CEO, Lifestyle Brands at Arvind Lifestyle Brands Ltd.

The latest spring-summer collection from Flying Machine Boys will shine the spotlight on cool, trendy styles for young boys. The collection draws inspiration from some of the signature designs of Flying Machine and combines them with catchy, contemporary trends in children’s fashion.

Apropos to the gaiety that comes with the anticipation of sunny days ahead, the collection has a generous sprinkling of beachy prints and vibrant colours.

True to the saying, ‘no look is complete without a pair of denim’, the collection has a fair share of shaded and monochrome jeans, speaking volumes about vogue and a true sense of the signature Flying Machine style.

“JFW is a great platform for Flying Machine Boys, not just to convey our offerings to a bigger audience, but also to present our collection with a brand new perspective. The event, we believe, would create an ultra-receptive platform to showcase our collection. The scarcity of kids’ fashion in the market paves the way for fashion-forward brands in the category to come to the fore and such events create a strong foundation for the same,” adds Dubey. (RKS)

Fibre2Fashion News Desk – India


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