Home / Knowledge / News / Fashion / Footasylum's partnership with Peak pays off

Footasylum's partnership with Peak pays off

May '19
Pic: Peak
Pic: Peak
Leading footwear fashion retailer Footasylum has partnered with Peak, the pioneer of the AI System, and introduced AI and machine learning algorithms into its social media advertising campaigns. The strategy has helped it earn a huge return on advertising spend (ROAS) - 8400 per cent – which is 30 times higher than the industry average of 286 per cent.

This is also 10 times higher than Footasylum’s standard marketing ROAS. Footasylum used Peak’s Customer AI to create a predicted customer view of people most likely to be engaged with, and be in the market for, Footasylum’s products. These customer segment profiles are then used to target lookalike audiences via social media in order to acquire new customers to the Footasylum brand.

Recognising that every business is different, Peak worked closely with the Footasylum marketing team to tune the Customer AI solution to exactly fit their business. This approach helped ensure the outcome generated a massive uplift in ROAS.

Tom Summerfield, head of commerce at Footasylum, commented: “We’re gaining a lot from being an AI-driven retailer, and the results of our recent social advertising campaigns speak volumes. AI and machine learning are complementing our marketing efforts perfectly, allowing us to speak to customers at the right time when they are ready to make a purchase, and scaling communication back when they aren’t.”

“The aim is to increase efficiency and effectiveness and only invest in marketing at the right time to make a big impact, which is a core part of our strategy moving forward. We’re now excited to expand our use of Peak and find out how AI can influence other areas of the business," Summerfield added.

The result follows the news that Footasylum is experiencing a 28 per cent increase in email revenue from AI-driven hyper-personalised marketing communications. The ROAS uplift is just another step in Footasylum’s journey to becoming the next generation of data-driven retailers.

Richard Potter, CEO of Peak, said: “So many challenges faced by retailers today can be unlocked by using data to really understand behaviours and build relationships with their customers. Footasylum is a great example of a retailer using data and AI to drive forward innovative new marketing methods to engage with customers in the right way, at the right time, with the right offer. These results are only the start of their story, and it’s brilliant to see their customers responding so well to new tactics and technologies.”

Peak’s AI System is an entirely new category of product used by a host of companies including Footasylum, Global Radio and Speedy Hire.

“Our first-of-its-kind AI System is future-proofing business by providing both the technology and capability to be successful with AI,” Potter added. “It aligns with business strategy to drive growth, enhance profitability and build sustainable competitive advantage from data.

"The Peak system generates a rapid and significant ROI for its users, as we can see with Footasylum. Many of our customers are already experiencing such returns, and critically within a short time to value of weeks not years, as with traditional data initiatives," Potter said. (SV)

Fibre2Fashion News Desk – India

Must ReadView All

Pic: Shutterstock

Textiles | On 21st Jan 2022

China to optimise energy production, supply, storage, sales

As the global energy market faces complicated situations, China’s top ...

Pic: Dreamstime.com

Apparel/Garments | On 21st Jan 2022

Bangladeshi garment, accessory makers form joint panel to boost export

The Bangladesh Garment Manufacturers and Exporters Association, the...

Pic: Shutterstock

Textiles | On 21st Jan 2022

New cargo trains link China's Inner Mongolia, Fujian to Moscow

A new cargo train carrying 50 containers departed on January 12 from...

Interviews View All

India-EU Summit, Representatives

India-EU Summit

India-EU FTA will provide EU with better access to a huge & rapidly...

Textile Industry, Head honchos

Textile Industry
Head honchos

Biggest learning was adaptability

Textile Industry, Head honchos

Textile Industry
Head honchos

Liquidity is a primary issue in Indian context

Dr. Ajay Sahai,

Dr. Ajay Sahai

Set up in 1965 by Ministry of Commerce, Government of India to focus the...

Abdullah Mohammad Saad Hossain,

Abdullah Mohammad Saad Hossain

Saad Group is a leading vertically integrated textile group in Bangladesh. ...

Ilker Hacioglu,

Ilker Hacioglu

Founded by three partners of French origin in 1988, LC Waikiki started its ...

Suresh Patel, Non Woven Federation of India

Suresh Patel
Non Woven Federation of India

The Non Woven Federation of India (NWFI), representing the regional...

Jacques Prigneaux, EDANA

Jacques Prigneaux

EDANA has been the leading global association and voice of the nonwovens...

Ian Russell, Pireta

Ian Russell

UK-based Pireta has developed a unique free-form process to add durable,...

Gaurang Shah, Label Gaurang Shah

Gaurang Shah
Label Gaurang Shah

Hyderabad based designer <b>Gaurang Shah</b>, has been traversing the...

Carmen Emanuela Popa, Label - Carmen Emanuela Popa

Carmen Emanuela Popa
Label - Carmen Emanuela Popa

<b>Carmen Emanuela Popa,</b> a Romanian fashion designer, is known for her ...

Suman Nathwani, Suman Nathwani

Suman Nathwani
Suman Nathwani

Designer <b>Suman Nathwani</b> talks about her journey of opening a...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments


Rayonese Textile Inc., Division de Culp Inc.
Page Industries Limited (Bangalore)
Gokaldas Exports Limited
Lululemon Athletica Inc
Midas Clothing Limited
Calvin Klein
Guess Europe Sagl,
Arvind Limited
Huntsman (Singapore) Pte Ltd
Gatsby Africa
Gap International Sourcing Limited
Sportmaster Ltd.
T.T. Limited
Varner AS Retail
IKEA of Sweden AB
Recron Polyester from Reliance Industries Limited
Aquarelle Clothing Limited
Helly Hansen Far East Ltd
Aramark Uniform ;& Career Apparel, LLC
Gloria Jeans
Vardhman Textile Ltd
Lacoste (Wanchai)
Hirdaramani International Export Private Limited
Bluestem Global Sourcing Limited
J ;& P Coats
LC Waikiki
MAS Active / MAS Kreeda / MAS Bodyline
Target Corporation (MN)
Vianney Textil Hogar S.A. De C.V.
Cat Tuong Real Estate Group Joint Stock Company
Hela Clothing Pvt Ltd
NITI Aayog
IDH – The Sustainable Trade Initiative
Esprit Europe Services GmbH
Alix Partners
Brandix Lanka Limited
Tommy Hilfiger
International Textile Manufacturers Federation
Grasim Industries Limited
Alison Hayes Romania
Amazon China
OVS Hong Kong Sourcing Ltd.
Landmark Group
Boardriders Asia Sourcing Limited
Sportswear Company Spa
Rosset ;& Cia Limited
PVH Corporation
Sainsbury's Argos Asia Limited
H;&M Hennes ;& Mauritz (Far East) Ltd
John Varvatos
Groz-Beckert East Asia LLP
Chico’ FAS
Restoque S.A.
Deckers Outdoor (Guangzhou) Consultant Co., LTD.
C;&A Sourcing International Ltd
The LYCRA Company Singapore  Pte. Ltd
Truetzschler India Private Limited
Tchibo GmbH
Maceton Limited
Phong Phu international JSC (PPJ)
Benetton Group
The Top Form Brassiere Manufacturing Company Limited
Chori Company Limited
SHAHI Exports Pvt Ltd
G-Star Raw C.V.
KAS Direct Sourcing
Sateri (Jiujiang) Fiber Co.,Ltd
Lisa S.P.A.
Eastman Chemical Company
Desigual - ABASIC, S.A.
Etam Group Strategy Hong Kong Limited
Reiter India Private Limited
Tory Burch Hong Kong Ltd
Under Armour Global Sourcing Ltd
Green Fibre

January 2022

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Advanced Search