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Gant Creative Director Christopher Bastin quits
02
Oct '15
Christopher Bastin
Christopher Bastin
American sportswear and shirt maker Gant has announced that the brand's creative director, Christopher Bastin, has stepped down, according to media reports. Bastin joined the Swedish fashion company in 2004 as lead designer for men's shirts. He was later promoted to head of design for Gant Rugger, which he relaunched in 2010, and has served as creative director since 2012.

Bastin is credited with rebranding Gant, a company founded in 1949 that offers American sportswear through European design. For spring 2016, Bastin presented Gant's stylistically distinct sub-labels — Gant Originals, Gant Rugger and the newly launched Gant Diamond G — as a "House of Gant" whole. According to a press release, Gant aims to become a global lifestyle brand by 2020.

“I've had a tremendous time at Gant,” said Bastin, who presented his last Gant collection at New York Fashion Week in September. “I'm proud of what I brought to the company and where we have taken our creative direction. I feel that my job at Gant is done - it? is now time for me to pursue other dreams.”

“Christopher leaves a great footprint and will be missed,” said Gant CEO Patrik Nilsson. “I would like to thank him for his passion and contribution. For years he spearheaded our design and has been integral in forming the Gant brand to what it is today.”

Nilsson sad a new creative director is expected to join the brand by the end of the year.

Born 1973 in Stockholm, Bastin started his fashion career in 1992 at the Swedish denim hotspot Solo. Bastin has held various positions at H&M, Whyred and Acne as product manager and buyer, before joining Gant in 2005, where he began his design career in earnest. His first mission was to design men's shirt range, and he became the company's lead shirt designer until 2009. Working side by side with several industry veterans he learned the trade of fabric and garment design, and kindled his love of American Sportswear.

In 2009 Bastin became the Head of Design for Gant Rugger, a vintage inspired sub-label that was successfully re- launched under his direction, beginning with the Spring 2010 season. (SH)

Fibre2Fashion News Desk – India


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