Gaucho & Apollo Art to offer digital gallery experience in US

04 Jul '22

2 min read

Pic: Gaucho Group Holdings

Luxury fashion brand Gaucho-Buenos Aires, which is owned by Gaucho Group Holdings Inc, is teaming up with digital art platform Apollo Art to give audiences a unique digital experience at Gaucho’s US flagship retail store. The store, which is in Miami, Florida, will open this month. It is touted to be the first-of-its-kind bespoke experiential gallery.

The Apollo Premier, a current mix of NFTs and physical art pieces marketed by Apollo Art, and exclusive Gaucho branded content are expected to be displayed in this collaborative project of Gaucho-Buenos Aires and Apollo Art, Gaucho Group Holdings Inc said in a press release.

"We are excited to embrace the latest in technologies, and to be able to display NFTs and other works of art at our Gaucho-Buenos Aires store," said Scott Mathis, chief executive officer of Gaucho Group Holdings, Inc. "As we approach the debut of our flagship retail location in the Miami Design District this summer, we are excited to see all design, display, and experiential elements coming together in these final days."

Gaucho Group Holdings Inc owns a number of e-commerce platforms that deal with leather goods and accessories, fine wines, and luxury real estate. Its luxury leather goods and accessories brand Gaucho-Buenos Aires offers handcrafted pieces inspired by Argentinian wanderers and adventurers. Apollo Art provides a unique marketplace where one can purchase digital art, NFTs, and physical art from creators around the world with concierge guidance.

Fibre2Fashion News Desk (NB)

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