Home / Knowledge / News / Fashion / Genesis:M&J Group targets high fashion denim market in EU

Genesis:M&J Group targets high fashion denim market in EU

07
Dec '19
Pic: Genesis:M&J
Pic: Genesis:M&J
Genesis:M&J is set to target more in depth high fashion denim market in Europe with renowned proposals towards a more authentic, comfortable and sustainable denim offer. The first output to underline the new approach is the high-end capsule collection realised in collaboration with PG Denim, that premiered at Denim Première Vison London (December 3-4) show.

A collection where the great industrial experience and quality in garment manufacturing of Genesis meets, in a perfect and inspiring contamination, the 100 per cent Italian artisanal craft and unique interpretation of PG Denim fabrics. A complete co-branding that has given life to unique garments with dedicated tags and hangtags, to show a fashionable, sustainable and high-quality final output, entirely produced in Bangladesh. The perfect meeting to provide a great example of how this collaborative path with European top-quality player could lead to a new positioning for the company.

The improvements achieved by Genesis are also enhanced in the S/S 2021 collection with new trends involving eco-conscious fabrics such as organic cotton, recycled fabric and polymer, realising blends with natural fibres like hemp and linen while working also with a wide variety of biodegradable materials. Technical fibres are also on the spotlight with an increasing importance gained by proofed lightweights such as waterproof. Moods like hyper blue, natural cotton colours, flat bright indigo mid shades or urban grey and reactive layers dominates the feeling of the new collection. In terms of looks and treatments the collection has developed several unique interpretations such as engineered garments, digital laser patterns, wester silhouettes, workwear, soft dyes, contemporary stripes, dirty green cast and eco-acid wash. A kaleidoscopic collection where technology and tradition meet one unique big trend: more sustainable than ever.

One of the other recent developments of Genesis: M&J Group is represented by the implemented Social Responsibility Program, a project undertaken in order to improve the living and working quality for all concerns by trying to achieve always higher standards. As an essential part of the company’s core values the main goal is to help people ameliorating living and work quality. Nevertheless, providing a competitive advantage of corporate reliability based on social and ethical behaviours.

This programme now includes several key-services such as Digital Payment to facilitate financial empowerment of workers through a dedicated transparent mobile banking service for all employees. The Subsidized Shop is another key-activity to ensure authenticated and hygienic product directly from the mills at a very affordable price for all workers.

Moreover, a Mini Fire Station in Genesis Campus is on the go to, realised in collaboration with GIZ and Fire Service, Civil Defense of Bangladesh, to provide a point or reliability for the whole local community during emergency situations. The programme is completed by a series of other services like the inside factory Medical Service, a half-yearly Free Medical Campaign, the Child Care facility, the Herhealth Project, the Khokon Memorial Hospital (established through Genesis:M&J Group initiative), Sunflower USAID, Accord Certification, a dedicated hospital agreement, Khokon Charitable Foundation and the institution of an Elected Worker’s Participation Committee.

Genesis:M&J Group is one the most reliable garment manufacturing in the denim and apparel market, being amongst the biggest apparel manufacturers of Bangladesh. Providing high quality garments and top sustainable innovations to the leading fashion brands in the European, US, Asian and Russian markets, like Diesel, G-Star Raw, Jack & Jones, C&A, Celio and Zara, Target USA, VF ( Kontoor ) and Gap, Jack & Jones China, Selected China and GU Japan,Target Australia and O’stin.

Fibre2Fashion News Desk (PC)


Must ReadView All

Pic: Shutterstock

Textiles | On 24th Jan 2020

EU-Vietnam FTA gets green light in EP trade committee

The European Parliament's (EP) committee on international trade...

Pic: Shutterstock

Textiles | On 24th Jan 2020

Uzbekistan to phase out state monopoly in cotton trading

Uzbekistan will gradually reduce the state's role in cotton trading,...

Pic: Shutterstock

Textiles | On 24th Jan 2020

Ghana's garment-textile makers urged to gain from Brexit

Ghana's high commissioner to the United Kingdom Papa Owusu-Ankomah...

Interviews View All

Amardeep Singh, Orient Craft

Amardeep Singh
Orient Craft

'In export markets, the trend in terms of embroidery, is towards matte...

Textile industry, Head honchos

Textile industry
Head honchos

Athleisure is the current buzzword in fashion

Amrit Sethia, SOIE

Amrit Sethia
SOIE

‘The intimatewear category in India is slowly becoming trend-sensitive.’

Fan Liyuan,

Fan Liyuan

Chinese company Jiangsu Yingyang Nonwoven Machinery, established in 1993,...

Mirella Sardini,

Mirella Sardini

A leading manufacturer of automated machinery and equipment for the...

Franco Ravazzi,

Franco Ravazzi

Italy-based Tessimenti E Orditi Tinti (T.O.T SRL) specialises in stocking...

Pierre Wiertz, EDANA

Pierre Wiertz
EDANA

EDANA, the international association serving the nonwovens and related...

Mary-Cathryn Kolb, Brrr°

Mary-Cathryn Kolb
Brrr°

Atlanta-based private start-up Brrr° was founded in 2014 to develop...

S Ziya Gumuser, Teknomelt

S Ziya Gumuser
Teknomelt

Turkish nonwoven manufacturer Teknomelt has been around for only seven...

Sarah Denise Cordery, Sarah Denise Studio

Sarah Denise Cordery
Sarah Denise Studio

Manchester, England-based Sarah Denise Studio provides relevant fashion...

Nisha Chanda, Whistling Woods International School of Fashion

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Yash P. Kotak, Bombay Hemp Company

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


January 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search