German company Breuninger launches new online format 'Shop the Look'

15 May '21

2 min read

Pic: Realwire

Breuninger has recently launched a new online format ‘Shop the Look’. The virtual shopping tour showcases the highlights of the summer season to kick off a whole series of innovative digital events. Breuninger, a leading fashion and lifestyle company, headquartered in Germany, is also one of the leading multi-channel department stores in Europe.

The virtual shopping tour in the Kunstmuseum Stuttgart art museum is moderated by Rabea Schif and Lisa Banholzer, who presented the latest trends and must-haves for the season and revealed their personal styling tips. Following the virtual launch with the ‘Digital Fashion Show’ in March 2021, the new online format ‘Breuninger Shop the Look’ has now arrived. Selected women’s styles from premium brands such as Isabel Marant Étoile, Ganni, Baum und Pferdgarten, Mrs&HUGS, and exquisite accessories from Stand Studio, Tod’s, and Chloé are presented in exciting looks and styling variations, according to a press release by Breuninger.

A close partnership with the Kunstmuseum Stuttgart is once again of the essence; the extraordinary spaces at this art destination were chosen to present this exclusive digital format. A harmonious blend of architecture, major works of art and now the latest fashion trends come together here to create a one-of-a-kind urban atmosphere, Breuninger said.

Art and fashion have always been a winning combination, not only as a platform for the virtual shopping tour, but now also as a successful symbiosis in the display windows of Breuninger’s flagship store in Stuttgart. Samples from the WÄNDE | WALLS exhibition can still be seen in the virtual tour till May 30, 2021. Along with the joint staging of a site-specific theatre event by the Lokstoff! theatre in the Breuninger car park and the digital fashion show in the Staatsgalerie Stuttgart museum, this is yet another visually stunning collaboration with regional creative artists.

All styles from the virtual shopping tour can be purchased at the Breuninger website directly after the event, or during the event itself. Viewers can also communicate with the fashion experts from Breuninger using a chat feature.

Fibre2Fashion News Desk (GK)

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