This fall/winter 2023 collection presents a range of youthful textures, fabrics, and styles, all complemented and characterised by the familiar Hugo design codes and colourways. The Hugo logo is seen splashed across statement pieces and accessories, reminding wearers of the brand’s ethos of authenticity, originality, and eccentricity, Hugo Boss said in a press release.

The capsule comprises in-your-face pieces washed in Hugo red and black tie-dye on denim and jersey, premium metallic trims on handbags, and retro-bold graphics adorning T-shirts and oversized hoodies. An unexpected palette of indigo blue, lavender, and caramel brown complement and play up the Hugo brand colours of black, white, and red with added depth and dimension.

Hugo stores worldwide will bring the bold look and feel of Hugo Fall/Winter 2023 to both their window displays and interior merchandising. The Hugo brand page will mark the campaign’s launch and feature the season’s key looks.

Fibre2Fashion News Desk (NB)