GFG launches sustainable shopping edit in Southeast Asia

30 Oct '20

2 min read

Pic: Global Fashion Group

Global Fashion Group (GFG) has launched the sustainable shopping edit, Earth Edit, in Southeast Asia. It curates products with sustainability credentials and is available on Zalora’s website and app via the Earth Edit filter. GFG is a fashion and lifestyle destination that connects over 10,000 global and local brands to a market of one billion consumers.

The selection is also easily identified by six distinct criteria. Sustainable Materials includes products made of raw materials with a lower environmental impact than conventional alternatives; Fair Production includes products manufactured in a location holding a certificate associated with decent working conditions; Eco-Production includes products manufactured through a process with a lower environmental impact and using less harmful chemicals; Animal Friendly includes products made using non-animal alternative materials, or methods associated with good animal welfare; Community Engagement includes products made by brands associated with community benefits or committed to give back to the community through donations; and Pre-Loved includes second hand luxury and premium products that are sold by specialised third party sellers on Zalora, according to a press release by GFG.

GFG launched its first sustainable shopping edit in Australia in early 2019. By the end of 2021, a sustainable shopping edit will be available in every GFG region.

“We’re very proud to introduce this new way for customers to shop by their sustainability values in yet another one of GFG’s markets. Now live across our Asia Pacific region, this is part of our ongoing commitment to launching sustainable shopping edits across 100% of GFG’s operating regions for all of our over 14 million Active Customers. GFG is in a very unique position to help educate a huge part of the world’s population on what shopping sustainably means, and driving a more holistic and comprehensive approach to sustainability across the Group is a priority for us,” Jaana Quaintance-Jones, chief sustainability officer, GFG said.

The introduction of GFG’s sustainable shopping edit in Southeast Asia follows the launch of a partnership with a leading global community-driven platform for desirable pre-owned fashion, and the roll out of 100 per cent recyclable delivery satchels in Australia and New Zealand.

Fibre2Fashion News Desk (GK)