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Goodwear Fashions to show interlining solutions at ASW

14
Feb '20
Pic: Goodwear Fashions
Pic: Goodwear Fashions
At Apparel Sourcing Week 2020, Goodwear Fashions will be promoting its product lines offering interlining solutions including Fuseline, Kanzen and Lazer. In wake of worldwide panic generated by outbreak of Coronavirus, ASW2020 has been postponed to June by its organiser Apparel Resources, giving priority to health of its exhibitors, speakers and visitors.

ASW2020 has partnered with Goodwear Fashions Pvt Ltd – an eminent brand which has pioneered the manufacturing of high-end, world-class woven and knitted interlinings in India.

A true 'Make in India' initiative, Goodwear Fashions began its journey over a decade ago, in 2007, and today it has become a well-known name in the industry offering international quality interlining solutions. Interlinings are fused to the outer shell of garments to give fall and drape to structured garments of high value like jackets, suit jackets, leather jackets, overcoats, blouses, shirts, trousers, ladies suit, etc.

Goodwear’s Fuseline provides the perfect interlining for a wide variety of outer-shell suit fabrics. Kanzen renders a fine finish and fall to cuffs, collars and plackets of a modern shirt. Lazer promises impeccable fall and drape to the garment through excellent suit interlinings.

The interlining solutions boast of the finest quality and are manufactured using modern technology that have made the brand a trusted partner in India and overseas market.

"ASW2020 provides us a perfect platform to introduce our full range of interlinings to garment factories. We also look forward to building awareness in the minds of garment merchandisers that their need for good quality interlinings can be easily met within India," said Vishal Kapoor, director, Goodwear Fashions.

The brand takes pride in being able to create differentiation in a market where many established interlining brands already have a major presence.

"We are the only Indian producers making a range, which is otherwise offered by established interlining companies. Currently, the established companies supply around 20-25 per cent of demand, and the rest of the demand is being fulfilled by cheap, low quality Chinese imports. The value proposition of both types of suppliers is not really satisfactory for garment factories. Goodwear Fashions, being a local producer, can give Oeko-Tex certified, good high-performance products, with consistent quality at a reasonable price. Plus, our ability to supply small lots off the shelf anywhere in India sets us apart. Also, we are able to offer interlinings with GRS certified yarns. We expect to be registered shortly – which will allow us to issue GRS Transaction certificates directly to our customers. This mid-market value proposition is invaluable in today's fast moving and competitive market," said Kapoor.

In the coming years, the company's endeavour is to be able to provide the world garment industry with a complete range of top-quality interlinings – be it woven, nonwoven, or knitted – using the finest finishing and coating technologies.

The biggest highlights of ASW 2020, besides the wide range of products at the exhibition area, are its 9 insightful panel discussions, 6 workshops and 8 open house forums. The event indeed promises to deliver three days of utmost knowledge and networking along with some truly engaging activities. The mega event is scheduled to take place from June 18-20 at the iconic Sheraton Grand Bengaluru Whitefield Hotel & Convention Center.

Fibre2Fashion News Desk (PC)


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