Google unveils smart denim jacket with Levi Strauss

26 Sep '17

1 min read

Courtesy: Levis

Ending the months-long wait, Google has unveiled its smart denim jacket. The wearable technology is the outcome of the project between Google's Advanced Technology and Products (ATAP) group and Levi Strauss. The smart denim jacket developed using Jacquard technology, is durable and is designed to be comfortable for cycling as well as off the bike.

Jacquard is a connected apparel platform that allows fashion designers and apparel manufacturers to integrate connectivity and interactivity into clothes. The technology enables the wearer to perform common digital tasks like starting or stopping music, getting directions or reading incoming text messages by simply swiping or tapping the jacket sleeve.

Gesture-sensing Jacquard threads are woven into the cuff and wirelessly connected to the mobile phone using tiny electronics embedded inside the sleeve and a flexible snap tag. The snap tag also notifies about incoming phone calls or text messages with light and haptic feedback. The gestures on the jacket cuff are fully re-configurable. Using the Jacquard app it is possible to assign gestures to invoke different digital “abilities” that were designed specifically for an on-the-go lifestyle.

Levi's Commuter Trucker Jacket will be available at the US stores of Levi and on its website. (RR)

Fibre2Fashion News Desk – India

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