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Home / Knowledge / News / Fashion / H&M group participates in Stockholm Fashion Tech Talks
H&M group participates in Stockholm Fashion Tech Talks
05
Jun '18
Courtesy: Monki
Courtesy: Monki
H&M group is showing two new cutting-edge technology features at the Stockholm Fashion Tech Talks, a state-of-the-art conference on fashion digitisation, which is being on June 5, 2018. The full-day conference explores how new technology is transforming different parts of the fashion industry – from design and manufacturing to retail, media, and marketing.

In collaboration with Google, H&M group has developed a voice app for H&M Home in selected markets, one of the first voice applications to ever be released within the fashion- and interior segment. In addition, the H&M group brand Monki has partnered up with HoloMe to explore a unique creation of high definition human holograms in augmented reality.

H&M group is developing H&M Home Stylist; a voice application from Google Assistant, which provides personal styling suggestions, mood boards and inspiration for every room in the home – all easily accessible when you ask the Google Assistant to talk to H&M Home Stylist on your phone. To make the experience even more personal the application will have an exclusive human voice. The H&M Home Stylist will be tested and developed with input from our customers.

Monki and HoloMe have partnered up for an avant-garde test of high-definition human holograms in Augmented Reality, accessible through a smartphone or tablet with minimal data usage, turnaround time, and processing power. Images of nine selected Monki outfits are enhanced with digital effects, allowing the viewer to monitor the garments in great details and experience the holograms as being present in the room.

Elin Frendberg, H&M group, business development said, “The two cases we are announcing and testing are illustrations of cutting edge technology in our field. We are really excited and proud to soon release our first voice stylist for H&M Home and to be able to explore a world with a unique hologram/augmented reality experience for the Monki customer.”

Stockholm Fashion Tech Talks takes place in conjunction to the Brilliant Minds/Symposium Stockholm, a conference for global thought leaders, and is held at Fotografiska Museum in Stockholm. (GK)

Fibre2Fashion News Desk – India


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