Home / Knowledge / News / Fashion / H&M group participates in Stockholm Fashion Tech Talks
H&M group participates in Stockholm Fashion Tech Talks
05
Jun '18
Courtesy: Monki
Courtesy: Monki
H&M group is showing two new cutting-edge technology features at the Stockholm Fashion Tech Talks, a state-of-the-art conference on fashion digitisation, which is being on June 5, 2018. The full-day conference explores how new technology is transforming different parts of the fashion industry – from design and manufacturing to retail, media, and marketing.

In collaboration with Google, H&M group has developed a voice app for H&M Home in selected markets, one of the first voice applications to ever be released within the fashion- and interior segment. In addition, the H&M group brand Monki has partnered up with HoloMe to explore a unique creation of high definition human holograms in augmented reality.

H&M group is developing H&M Home Stylist; a voice application from Google Assistant, which provides personal styling suggestions, mood boards and inspiration for every room in the home – all easily accessible when you ask the Google Assistant to talk to H&M Home Stylist on your phone. To make the experience even more personal the application will have an exclusive human voice. The H&M Home Stylist will be tested and developed with input from our customers.

Monki and HoloMe have partnered up for an avant-garde test of high-definition human holograms in Augmented Reality, accessible through a smartphone or tablet with minimal data usage, turnaround time, and processing power. Images of nine selected Monki outfits are enhanced with digital effects, allowing the viewer to monitor the garments in great details and experience the holograms as being present in the room.

Elin Frendberg, H&M group, business development said, “The two cases we are announcing and testing are illustrations of cutting edge technology in our field. We are really excited and proud to soon release our first voice stylist for H&M Home and to be able to explore a world with a unique hologram/augmented reality experience for the Monki customer.”

Stockholm Fashion Tech Talks takes place in conjunction to the Brilliant Minds/Symposium Stockholm, a conference for global thought leaders, and is held at Fotografiska Museum in Stockholm. (GK)

Fibre2Fashion News Desk – India


Must ReadView All

Courtesy: ASEAN

Apparel/Garments | On 16th Nov 2018

ASEAN RCEP pushed back to 2019 due to lack of consensus

The Association of Southeast Asian Nations (ASEAN) postponed...

Cotton sector to receive boost in Azerbaijan's Ujar region

Textiles | On 16th Nov 2018

Cotton sector to receive boost in Azerbaijan's Ujar region

Factories for cotton processing, production of cottonseed oil and...

Uzbekistan wants zero EU customs duty on textile products

Textiles | On 16th Nov 2018

Uzbekistan wants zero EU customs duty on textile products

Uzbekistan plans to seek zero customs duty from the European Union...

Interviews View All

C Kamatchisundaram, Voltas

C Kamatchisundaram
Voltas

ITME is an occasion not only to receive new leads but also to work on...

Nuno Venda, ROQ

Nuno Venda
ROQ

‘There has been an increase in demand for water based inks, rather than...

Abhishek Samdaria, Reflete

Abhishek Samdaria
Reflete

GST will certainly reduce a lot of paperwork in future

Sham Shah,

Sham Shah

Shamal and Shamal Pvt Ltd is into manufacturing and sales of textile...

Akshat Chaudhary,

Akshat Chaudhary

Aizome, Asia's first Fairtrade denim brand, is all set to launch next...

Suresh P Bagrecha,

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Kai Poehler, Voith Paper GmbH & Co. KG

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Dave Rousse, INDA

Dave Rousse
INDA

INDA, the Association of the Nonwoven Fabrics Industry, serves hundreds of ...

Ray Baughman, University of Texas -Dallas

Ray Baughman
University of Texas -Dallas

<div>A team of scientists and researchers have discovered twistrons,...

Karan Arora, Karan Arora

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Sanjukta Dutta, Sanjukta's Studio

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Pranav Mishra, Huemn

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


November 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search