Home / Knowledge / News / Fashion / H&M invests in Re:newcell
H&M invests in Re:newcell
12
Oct '17
H&M has invested in Re:newcell as a minority shareholder. This is an initiative towards making the fashion industry more sustainable. It is an important investment in Re:newcell’s technology, an innovation with the potential to benefit the fashion industry as a whole. Re:newcell provides a sustainable alternative to producing clothes from virgin materials.

"I am proud that H&M group sees the advantages of our innovation," said Mattias Jonsson, chief executive officer of Re:newcell. "Together we can contribute to changing the way fashion is produced and recycled."

Re:newcell’s technology upcycles used garments with high cellulosic content – such as cotton, lyocell and viscose – into a new, biodegradable material, Re:newcell pulp. It can be turned into textile fiber and fed into the textile production cycle. 

"This is the link that has been missing from the production cycle. Re:newcell has closed the loop," added Jonsson. "The way fashion is produced and consumed can hopefully be transformed into a never-ending loop in the future."

At their plant in Kristinehamn, Sweden, Re:newcell uses both used clothes and residues from textile production, which decreases the amount of textiles ending up in landfills or as insulation. The plant has a closed loop production system for chemicals and water and uses renewable energy. The current production capacity is 7,000 tons of pulp per year and additional units are in the planning stage. (RR)

Fibre2Fashion News Desk – India


Must ReadView All

New US alliance to promote postal package delivery service

Textiles | On 15th Aug 2018

New US alliance to promote postal package delivery service

A group of US retailing, e-commerce and logistics firms recently...

Courtesy: Industriall Union

Apparel/Garments | On 15th Aug 2018

IndustriALL-Esprit agreement to improve workers' rights

IndustriALL Global Union recently signed a global framework agreement ...

Indian minister orders fresh consultations on e-com policy

Textiles | On 15th Aug 2018

Indian minister orders fresh consultations on e-com policy

Indian commerce and industry minister Suresh Prabhu has asked for...

Interviews View All

Nuno Venda
ROQ

‘There has been an increase in demand for water based inks, rather than...

Vasanth Kumar
Max Fashion India

‘Traditional high-street retailers are now willing to offer franchisees to ...

Pratik Bachkaniwala
Palod Himson Machines

Fabric processing machines are picking up

Ravi Raj Desai

Himalaya Cotton Yarn Ltd manufactures high quality denier. The spinning...

Sham Shah

Shamal and Shamal Pvt Ltd is into manufacturing and sales of textile...

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Paige Mullis
Glen Raven Inc

Paige Mullis discusses the expansion plans of Glen Raven Inc in India, and ...

Kazuaki Yazawa
Purdue University

Scientist <b>Kazuaki Yazawa</b> has developed thermoelectric semiconductor ...

Karl Zelik
Vanderbilt University

A team of engineers at the Vanderbilt University has designed a smart...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


August 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search