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H&M to launch collaboration with Indian label Sabyasachi

23
Jan '20

Pic: H&M

H&M recently announced its first global collaboration with Indian label Sabyasachi, owned by Sabyasachi Mukherjee. To be launched on April 16, the collaboration themed ‘Wanderlust’ will present hand-crafted, eclectic travel pieces for modern global nomads. The collection mixes modern and traditional silhouettes with a nod towards athleisure and glamping.

“I am happy to announce the collaboration with H&M, as it gives us the opportunity to spread the Sabyasachi aesthetic to a wider audience in India and worldwide. Having done couture for the majority of my career, it is very exciting to bring that finesse of craft to ‘ready-to-wear’ and create whimsical and fluid silhouettes that bring relaxed sophistication to everyday life,” said Mukherjee in a statement.

Sabyasachi, launched in 1999, offers couture, ready to wear, fine jewellery and accessories. The designer has five flagship stores across India and has also founded Sabyasachi Art Foundation, a tribute to his artist mother.

A key highlight of this collection will be Indian textile and print traditions brought to life by the Sabyasachi Art Foundation, meticulously crafted, embroidery and multicultural silhouettes, H&M said in a press release.

The collection will offer a complete fashion wardrobe for both ladies and men, including accessories. It will be available in all H&M stores in India and selected H&M flagship stores around the world and online on HM.com and Myntra.

Fibre2Fashion News Desk (DS)

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