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Hannah Jinkins wins H&M Design Award 2016

09
Dec '15

Hannah Jinkins/Courtesy: H&M

Hannah Jinkins was declared the winner of the H&M Design Award 2016 in London on December 7. Jinkins, a graduate from the Royal College of Art, London, was selected from eight finalists by an international jury that included amongst others Kate Bosworth, Olivier Rousteing and Nick Knight, Swedish multinational clothing retailer H&M said in a press release

As the H&M Design Award winner, Jinkins will receive a one-year mentorship from H&M, a prize sum of 50,000 euro and the opportunity to develop her winning collection to be sold in selected H&M stores as well as online in autumn 2016.

“Hannah is really brilliant. She has the ability to balance so many difficult things, like the raw with the refined, or something very grown up with something more youthful. I found choosing the winner of the H&M Design Award very difficult, because the calibre of the finalists is up there with the best in fashion,” said Kate Bosworth.

Ann-Sofie Johansson, creative advisor of H&M gushed over Jinkins. “I was so impressed by Hannah's collection. It is very contemporary, with a real understanding of a woman's body. It feels like something very new in womenswear, which makes her such an exciting winner of the H&M Design Award 2016”, she said.

Eight finalists selected from 40 of the world's most respected design schools took part in a fashion show at The Orangery in Kensington Palace, London. Each finalist presented four looks from their graduation collections to an audience that included the jury and, for the first time, invited members of the global fashion media.

24-year old Hannah Jinkins, from London, graduated from the Royal College of Art in 2015. Her collection created a balance between tough fabrics like raw denim and inner linings of silk. Her silhouettes are oversized yet feminine, showing a real understanding of the female body.

“I feel very honoured and proud to have won the H&M Design Award. When my name was announced, it was very surreal and I felt quite emotional. I want to start my own label, and winning the award means I can follow my dream,” said Jinkins.

The H&M Design Award was founded in 2012, underlining the company's strong commitment to the future of fashion. It is open to students and graduates of the world's most respected design colleges in 16 countries, with the winner each year chosen by a highly-respected jury of international fashion experts. The H&M Design Award 2016 featured students from the highest number of colleges ever, with schools from Austria, Belgium, China, Denmark, Finland, France, Germany, Iceland, Italy, the Netherlands, Sweden, Switzerland, the UK, the US, Japan and Korea. The eight selected finalists each won 5,000 euro. (SH)

Fibre2Fashion News Desk – India

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