Hemant & Nandita tie up with Amazon.com, Neiman Marcus
Designer duo Hemant & Nandita have announced two new associations in the International market with e-commerce giant - Amazon.com and Luxury Retail store -Neiman Marcus.
Since they launched the label in 2006, the duo has built up a base of discerning buyers, e-retail platforms and luxury boutiques across the world.
The recent association with Amazon.com is another feather in their cap. Amazon.com will be retailing an exclusive loungewear collection under the Hemant & Nandita brand name - making them the first Indian women's wear designer label to do so.
The line, which is presently available on the website, has been designed to provide comfort in classic silhouettes such as terry-backed crewneck pullovers, drawstring shorts and straight-fit sweat pants. Besides being effortlessly contemporary, these ensembles are meticulously crafted with unique and vibrant jewel embellishments for an enriched panache.
The Hemant & Nandita label is also set to launch a Cruise/Resort collection at the American luxury specialty store Neiman Marcus this month. A range of bohemian maxis, tunics and short dresses in eclectic and unique prints developed by the designers, will be retailed at various Neiman Marcus stores, as well as the e-commerce division - NeimanMarcus.com. The pronounced designs have been created keeping in mind the Neiman Marcus customer for a universal appeal and to showcase an aesthetic that reflects International trends while being steeped in Indian design ethos.
Speaking on the recent brand developments, Hemant & Nandita said, “It has been an exciting time for us and for the label. It feels great to be associated with leaders and phenomenal retailers in the International markets. First working with one of the e-commerce giants (Amazon.com) of today, and now our association with Neiman Marcus is definitely another feather in our cap. Through these ventures, and more, we are taking steps towards building our 'label' into a 'brand'. Our line of sweatshirts and loungewear pieces available on Amazon.com, and the exclusive collection for Neiman Marcus & NeimanMarcus.com have been developed especially to target a mass clientele and to represent the Indian design talent through these International retail platforms." (SH)
Fibre2Fashion News Desk – India