Home / Knowledge / News / Fashion / Hoka One One launches first-ever apparel line

Hoka One One launches first-ever apparel line

Mar '20
Pic: Hoka One One
Pic: Hoka One One
What: Hoka One One, a division of Deckers Brands, has launched its first-ever apparel line, designed for athletes to enjoy for both fitness pursuits and everyday wear.
New product line + USP:  The 27-piece collection features running and fitness staples - including performance tops, tights, woven shorts, socks and hats, plus many other styles - which are designed with industry-leading technology to maximise both performance and comfort. Additionally, the lineup includes bold, unexpected new pieces designed to solve everyday problems for all athletes: the versatile Performance ¾ Sleeve top and comfortably-fitting yet secure-at-the-waist Women's Performance Utility Shirt, for instance, will fill previously uninhabited niches in the athlete's wardrobe.
Price point: The apparel price ranges from $52 for the men's and women's Lifestyle Tee and Performance Tank to $250 for the Gore-Tex Shakedry Run Jacket, while the accessories range from $12 for the Performance No-Show Sock to $35 for both the Adventure (bucket-style) and Performance Hats.
Design aesthetic: The Hoka apparel and accessory lines are designed based on extensive consumer feedback. A survey sent out by Hoka in 2018, which received nearly 4,000 responses, found consumers desired apparel that was simultaneously high-performing and accommodating of every type of athlete. This inclusive approach, already a pillar of Hoka performance footwear, has been incorporated into the function of the new apparel line: runners, walkers, fitness-seekers and outdoor adventurers of all levels will find their perfect fit in Hoka apparel.
Existing product portfolio: The company's portfolio of brands includes UGG, Koolaburra, Teva, and Sanuk. Deckers Brands.
Retail presence: Products are sold in more than 50 countries and territories through select department and specialty stores, Company-owned and operated retail stores, and select online stores, including Company-owned websites.
Fabrics sourced from: The new apparel line is an opportunity to continue making environmental strides, and to help Hoka progress on its journey toward sustainability. For instance, the Unisex Puffy Jacket insulation is made with PrimaLoft which contains 100 per cent post-consumer recycled content. While all performance tops are made with Polartec Power Dry fabric, which consist of at least 50 per cent recycled fibres. Additionally, all performance tops, tights, sports bras and women's shorts incorporate recycled raw materials.
About the company: Deckers Brands is a global leader in designing, marketing and distributing innovative footwear, apparel and accessories developed for both everyday casual lifestyle use and high performance activities. 
Hoka One One produces premium performance footwear for athletes of all types. Born in the mountains, Hoka One One shoes were initially distinguished by their oversized midsoles; today they are designed with the same enhanced cushioning, inherent stability and problem-solving inspiration to meet the running, walking, fitness and outdoor needs of a wide variety of users.

Fibre2Fashion News Desk (JL)

Must ReadView All

Pic: Shutterstock

Textiles | On 31st Mar 2020

UN calls for $2.5-trn rescue package for developing world

The COVID-19 pandemic will drive the world economy into recession...

Pic: Shutterstock

Textiles | On 31st Mar 2020

Bangladesh seeks $1 bn from IMF, WB to face COVID-19

Bangladesh has recently sought $1 billion in support from the...

Pic: Shutterstock

Textiles | On 31st Mar 2020

Cambodia to explore FTA with EAEU with Russian help

Cambodian deputy prime minister Hor Namhong recently met Russian...

Interviews View All

Prabu Mohanram, Balavigna Weaving Mills Pvt Ltd

Prabu Mohanram
Balavigna Weaving Mills Pvt Ltd

The biggest challenge that the weaving industry faces is high price

Sanjay Desai & Ashish Mulani, True Colors

Sanjay Desai & Ashish Mulani
True Colors

Digital textile printing will be the technology of the future

Top executives, Textile industry

Top executives
Textile industry

Union budget 2018-19 will have positive impact on apparel industry

Cong Zheng,

Cong Zheng

The China Textile Machinery Association (CTMA) is a social-economic...

DP Kumar,

DP Kumar

Weaves is South India's premier textile fair organised by Texvalley in...

Nitesh Mittal,

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Mary-Cathryn Kolb, Brrr°

Mary-Cathryn Kolb

Atlanta-based private start-up Brrr° was founded in 2014 to develop...

Mark Brill, Birmingham City University (BCU)

Mark Brill
Birmingham City University (BCU)

<div>A technological breakthrough could see people getting messages about...

Pranesh Sridharan & Berndt Koll, Lenzing

Pranesh Sridharan & Berndt Koll

The Lenzing Group produces Lenzing Lyocell and Modal cellulosic fibres of...

Rajesh Pratap Singh, Rajesh Pratap Singh

Rajesh Pratap Singh
Rajesh Pratap Singh

<div>Ace fashion designer <b>Rajesh Pratap Singh</b> has used Tencel to...

Chandani Sahi, By Chandani

Chandani Sahi
By Chandani

By Chandani is a womenswear prêt couture brand with fusion silhouettes by...

Madhu Jain, Madhu Jain

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

March 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Advanced Search