Global Apparel Market – An Overview | Watch NOW! | Ad
Home / Knowledge / News / Fashion / House of Anita Dongre opens 100 stores in 2016-17
House of Anita Dongre opens 100 stores in 2016-17
Apr '17
Courtesy: Global Desi
Courtesy: Global Desi
House of Anita Dongre (HOAD) marked a milestone in the fashion retail space by opening 100 exclusive brand stores in the year 2016-17. The total count of exclusive brand stores for HOAD now is 280, making it one of the fastest growing fashion houses in India. HOAD's And, Global Desi and Anita Dongre brands, contributed with 49, 49 and 2 new stores each.

Flagship brands And & Global Desi became the largest players in women’s western wear and women’s fusion wear categories, respectively. The expansion saw the brands And & Global Desi strengthening their footprint in a number of tier II and III cities, right from Jammu in north to Cochin in south, and from Jamnagar in west to Imphal in east. Both the brands are now present in over 55 cities with their exclusive stores.

HOAD also achieved a substantial growth in the MBO presence last year for brands And & Global Desi with more than 90 new MBOs across the country. This is in addition to the existing 670 retail points the brands occupy in large format stores like Lifestyle, Shoppers Stop, Pantaloons, Central and more.

"We believe that getting closer to our consumers and customising our distribution network to their shopping patterns is a critical ingredient for success in this industry. While our brands shall continue with this pace of expansion, our focus will also be on maintaining the profitability of each of our retail points," said Bijit Nair, president retail, HOAD.

"Right from the onset of my career, I have believed that fashion should be accessible to all and it has been my vision to democratise fashion in India. I have an excellent team now that helps me bring this vision to life," said Anita Dongre, creative director, HOAD. (KD)

Fibre2Fashion News Desk – India

Must ReadView All

Bangladesh demands better prices for garment items from US

Apparel/Garments | On 21st Sep 2018

Bangladesh demands better prices for garment items from US

Bangladesh sought better prices for its exports, especially garments, ...

Courtesy: EFI

Textiles | On 21st Sep 2018

Digital textile printing expected to grow at 20% CAGR

Digital textile printing is at this time about 3-4 per cent of all...

Courtesy:  Vishal Banik on Unsplash

Textiles | On 21st Sep 2018

Pakistan's textile exports up 3.72% in July-August 2018

The value of textile and garment exports from Pakistan increased 3.72 ...

Interviews View All

Top executives, Textile & apparel bodies

Top executives
Textile & apparel bodies

The mid-term review of FTP is progressive, growth oriented

Binoy Ravjani, Hero's Fashion

Binoy Ravjani
Hero's Fashion

‘One of the recent trends in hand block printing is the indigo process,...

Top executives, Fabric manufacturers

Top executives
Fabric manufacturers

Domestic manufacturers would get an edge over imported products

Sugandha Bhardwaj,

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Shyam Gupta & Ravi Gupta,

Shyam Gupta & Ravi Gupta

Based out of South Delhi, Gargee Designer's provides bespoke formal and...



Italtex is a leading studio publishing fabric trend-books since 1959....

Marcel Alberts, Eurofibers

Marcel Alberts

Coating at a fibre level is a practice not usually seen in the...

Ray Baughman, University of Texas -Dallas

Ray Baughman
University of Texas -Dallas

<div>A team of scientists and researchers have discovered twistrons,...

Alfonso Marra, Klopman

Alfonso Marra

It was in 1968 that Klopman introduced the concept of poly/cotton workwear ...

Igor Chapurin, Chapurin

Igor Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Varsha Wadhwa, VW

Varsha Wadhwa

Coming from a family that ran a business of jute and linen mills since...

Chandani Sahi, By Chandani

Chandani Sahi
By Chandani

By Chandani is a womenswear prêt couture brand with fusion silhouettes by...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on

Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

September 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search