Flagship brands And & Global Desi became the largest players in women’s western wear and women’s fusion wear categories, respectively. The expansion saw the brands And & Global Desi strengthening their footprint in a number of tier II and III cities, right from Jammu in north to Cochin in south, and from Jamnagar in west to Imphal in east. Both the brands are now present in over 55 cities with their exclusive stores.
HOAD also achieved a substantial growth in the MBO presence last year for brands And & Global Desi with more than 90 new MBOs across the country. This is in addition to the existing 670 retail points the brands occupy in large format stores like Lifestyle, Shoppers Stop, Pantaloons, Central and more.
"We believe that getting closer to our consumers and customising our distribution network to their shopping patterns is a critical ingredient for success in this industry. While our brands shall continue with this pace of expansion, our focus will also be on maintaining the profitability of each of our retail points," said Bijit Nair, president retail, HOAD.
"Right from the onset of my career, I have believed that fashion should be accessible to all and it has been my vision to democratise fashion in India. I have an excellent team now that helps me bring this vision to life," said Anita Dongre, creative director, HOAD. (KD)
Fibre2Fashion News Desk – India
GST will certainly reduce a lot of paperwork in future
Athleisure is the current buzzword in fashion
'Hugo Boss works with carefully selected sourcing partners'
Reckon Industries adapts latest systems for manufacturing from designing...
Mirrorsize is a US-based start-up that provides artificial intelligence...
US-based Baldwin Technology Company is a global manufacturer and supplier...
The Indian market has huge potential in technical textiles, and by far,...
Sameer Sonkusale & Rachel Owyeung
A team at the Tufts University in Massachusetts was recently in news for...
Glen Raven Inc
Paige Mullis discusses the expansion plans of Glen Raven Inc in India, and ...
Sonam and Paras Modi's Sva Couture is synonymous with head-turning...
Hemant & Nandita
Hemant & Nandita
The designer duo of Hemant & Nandita are known for being inspired by...
Aditi Somani specialises in luxury fusion wear with international cuts and ...