Home / Knowledge / News / Fashion / Hugo Boss sales increase 4% in Q4 FY19

Hugo Boss sales increase 4% in Q4 FY19

Jan '20
Pic: Hugo Boss
Pic: Hugo Boss
Germany-based fashion company Hugo Boss has achieved strong sales growth in Q4 FY19. Group sales increased 4 per cent on a preliminary basis, adjusted currency rates. In the reporting currency, this represents an increase of 5 per cent to €825 million compared to €783 last year. The sales accelerated in Europe while remained challenging in Hong Kong. 
The sales in Great Britain and France grew by 8 per cent while in Germany, an increase in sales in the own retail business did not fully compensate for a persistently difficult wholesale business. In the Asia-Pacific region, sales rose 4 per cent in the Q4 mainly due to the ongoing strong sales momentum in mainland China, where the group once again achieved significant double-digit growth. 
Contradictory, the environment in Hong Kong, remained difficult in the Q4. The persistently challenging market environment continued to weigh on sales performance in the US and Canada. Overall sales in the US decreased 7 per cent in the final quarter, Hugo Boss said in its analysis of results for the quarter.  
In total, currency-adjusted sales in the own retail business increased 7 per cent in Q4. The intensification of online partnerships in the concession model over the course of the year and the completed renovations of strategically important Boss stores carried out in the prior quarters made a disproportionately high contribution to growth in the own retail business. Supported by the strategic expansion of the online concession model, own online sales growth accelerated to 52 per cent in Q4, adjusted for currency effects, the company said. 
Currency-adjusted sales in the wholesale business decreased 4 per cent. The market environment in Germany and the US remained challenging. 
Hugo Boss is one of the leading companies in the premium segment of the global apparel market. From collections to service. The Boss and Hugo mens' and womenswear not only cover businesswear, casual outfits and athleisurewear, but also elegant eveningwear for special occasions.

Fibre2Fashion News Desk (JL)

Must ReadView All

Pic: Shutterstock

Textiles | On 22nd Feb 2020

Pharr sells Pharr High Performance to Coats Group

Pharr, a provider of differentiated textile products and assorted...

Pic: Shutterstock

Textiles | On 22nd Feb 2020

TOAI highlights importance of textiles in auto industry

The first edition of the conference 'Textile Opportunities in a...

Pic: Shutterstock

Textiles | On 22nd Feb 2020

Cocona's 37.5 fibres to have new biodegradable additive

All of the 37.5 staple fibres and filament yarns by Cocona, will now...

Interviews View All

Yashiki Gumber, Sahiba Fabrics

Yashiki Gumber
Sahiba Fabrics

Fabric does not restrict us from fashion trends

Top executives, Textile industry

Top executives
Textile industry

Defining MSMEs on the basis of turnover makes it simpler to do business

Top executives, Textile industry

Top executives
Textile industry

Overall, Union budget 2018-19 is very balanced

Ashish M Amin,

Ashish M Amin

Premier Looms is a leading provider of cutting-edge machinery and...

Jason Remnant,

Jason Remnant

<div>Xaar plc develops digital inkjet technology; it designs and...

Teresa Neal,

Teresa Neal

Teresa Neal, an art professional with 25 years of experience, in...

Urs Stalder, Sanitized AG

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Larry L Kinn, Suominen Corporation

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Johan Berlin, InvestKonsult Sweden AB

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Silvia Venturini Fendi, Fendi s.r.l

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Seema Agrawal, Artisan Saga

Seema Agrawal
Artisan Saga

Artisan Saga, founded by Kaushik Rajani and Seema Agrawal, is an online...

Robert Brunner, Devereux

Robert Brunner

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

February 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Advanced Search