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IMG Reliance's unique initiative 'Restart Fashion'
Aug '17
IMG Reliance's unique initiative 'Restart Fashion' focused on sustainability at the ongoing Lakme Fashion Week Winter/Festive 2017. The show brought together three post-consumer waste fabric makers with three talented designers who developed amazing collections. The unique sustainability initiative was a novel concept at the second day of the fashion event.

At the Lakme Fashion Week, models walked the ramp flaunting the sustainable creations designed and developed by renowned designers Sohaya Misra, Kriti Tula and Anuj Bhutani.

The ‘Chola’ label by Misra showcased a collection ‘One Love, One People, One Planet’ created with the ‘Recca’ fabric for the ‘Restart Fashion’ initiative. 'Recca' is the recycled cotton brand of Anandi Entreprises, well-known in the textile recycling industry. Staying true to her characteristic fashion essence, Misra worked with earthy tones for her relaxed laid back look with her statement-making layering and voluminous silhouettes. Shades of brown, deep khaki, maroon and black were ideal for the Autumn/Winter 2017 season.

Tula's 'Doodlage' added a fun element to her collection with a pun on the title ‘Armchair Activism’. It was a collection with a social message using Converse India’s upcycled plastic ‘Lifaffa’ fabrics with an addition of patchwork, prints and embroidery that were inspired by city grids and disappearing foliage. Strong slogans in prints and embroidery further pushed the social causes in a fashionable manner at Lakme Fashion Week.

Together with Geetanjali Wollens, Bhutani developed a range of unisex clothing. Opening the show with a beige short jacket for men, Anuj brought in tunics, long kurtas, a ribbed jumpsuit, floppy button-less coat a woollen Pheran, shirt and an orange pullover for the stronger sex. For women, it was a grey sack dress, an orange simple Tabard, belted coat with shift and knitted cardigan worn with a curved hem tunic.

Bollywood actor Jim Sarbh was the showstopper for Bhutani. He walked the ramp in a long tunic, Bermudas and relaxed coat. (RR)

Fibre2Fashion News Desk – India

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