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Indian casual wear brand Humbl partners with Myntra

22
Jan '20
Pic: Shutterstock
Pic: Shutterstock
South Indian movie star Prince Mahesh Babu’s six-month-old garment business venture Humbl Co has entered into a partnership with fashion e-commerce company Myntra to further enhance its reach. “We are happy to collaborate with Myntra because they cater to a much larger consumer base across the country,” said the actor in Hyderabad recently.

The actor was also seen sporting some of the apparels of Humbl in the recent Telugu movie ‘Sarileru Neekevvaru’. The casual wear brand features easy-to-wear styles for men at pocket-friendly prices of ₹599, media reports quoted Humbl brand head Sushruthi Krishna as saying.

The actor also hinted at expanding offline plans by entering multi-retail outlets and some standalone stores. However, the plan might get initiated six months or a year later.

Fibre2Fashion News Desk (DS)


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