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Indochino launches custom pajamas

05
Apr '19
Pic: PR Newswire
Pic: PR Newswire
What: Canada based made to measure apparel retailer, Indochino, forays into sleepwear category by launching an innovative range of custom pajamas.

USP: The assortment is curated from Indochino's jacket linings with patterns ranging from navy polka dots or a red jacquard micro paisley (à la 1970s Hugh Hefner) to navy swirl and floral burgundy. Customisations include notch and rounded lapels, pockets, buttons, cuffs and piping. Limited edition pajama shorts for Spring are also available while for colder months-the pajamas can trap heat for added warmth.

Customers can get measured at a showroom or do it online for perfect style and choose from endless customisation and fabric options. The order would be available within two weeks.

Price: $39

Available: www.indochino.com/custom-pajamas (PA)

Fibre2Fashion News Desk – India


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