Company: Indochino Apparel Inc
Location: Georgetown, Washington, DC, The US
Area: 2,700 sq ft
Product profile: The store offers customisable long and short-sleeve casual shirts, and recently launched new outerwear with custom macs, trench coats and overcoats. The brand is also developing an upcoming custom fabric collection inspired by and created in tandem with Signature Athlete, RJ Barrett, who is making his NBA debut with the New York Knicks this season.
In-house store experience: The two-level showroom provide a premium shopping experience. Customers are paired with a Style Guide who, armed with an iPad, helps customers design one-of-a-kind suits, blazers, shirts, chinos and outerwear. These are made to their measurements and delivered in two weeks.
About the company: Indochino is a menswear retailer focused on e-commerce with a head office in Vancouver. The brand is on a mission to bring affordable custom clothing to men across North America through retail expansion, and further showrooms are slated to open in Cleveland, OH and New Orleans, LA. Santa Monica will be Indochino's fourth showroom in the region and 41st overall. Thus, by the end of 2019, there will be at least seven locations with the showroom at Melrose strip, plus stores in San Jose, San Diego and Roseville, near Sacramento.
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