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Instagram now lets users shop through Stories
21
Jun '18
Instagram now lets users shop through Stories
Instagram has announced that it has expanded its shopping feature beyond feed to Instagram Stories. Users can tap on the sticker with a shopping bag icon on Instagram Stories to see more details about that product, said the photo sharing network on its official blog. Users will be able to shop products of select brands from the Stories feature.

“We are beginning to expand shopping beyond Feed to Instagram Stories. Instagram isn’t just a place of inspiration, it’s also a place of action, and we know that inspiration can come from anywhere,” said Instagram in a blog post.

From Adidas and Aritzia to Louis Vuitton, people have been able to shop from their favourite brands around the world, and now they can shop these businesses in Instagram Stories, it added.

Instagrammers said they often watch stories to stay in the-know with brands they are interested in, get an insider view of products they like, and find out about new products that are relevant to them, according to a recent survey conducted by Facebook IQ. On average, more than one in three self-reported daily active Instagrammers surveyed in some countries including the UK and the US said they have become more interested in a brand or product after seeing it on Instagram Stories.

“Shoppers on Instagram are savvy. They visit Instagram looking for the latest trends and styles. With 300 million using Instagram Stories everyday, people are increasingly finding new products from brands they love,” said the social network. (KD)

Fibre2Fashion News Desk – India


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