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Isko joins Berlin Fashion week with top textile shows

Jan '20
Isko participated in leading textile trade shows held during the Berlin Fashion week. With an agenda fully packed with advanced and responsible innovation, special projects, panels and happenings, Isko was a part of Neonyt, Selvedge Run, and Premium. Isko, the leading ingredient brand on a global level, is the first denim producer in the world.

At Neonyt Berlin, the denim mill launched the 7th edition of Isko I-Skool, the world’s most prestigious denim design awards; showcased its latest responsible innovation, the new R-TWO denim fabrics; and provided its expertise during two panels – ‘When Denim Needs to be Reinvented’ and ‘Defining Sustainability’ – and co-host the Neonyt Party, according to an Isko press release.

Neonyt was the chosen platform for the launch of Isko I-Skool, the educational project promoted by Isko and Creative Room. Aiming at nurturing creativity through hands-on experience of denim’s infinite potential, it is enriched by an authoritative network of leading players making its competence and expertise available.

The new edition continued to welcome young professionals in the early stages of their careers and students in their final year of a fashion design BA or MA, involving talents from all over the world. This year, the programme was fully responsible with a creative theme that asked to explore the world both locally and globally, also taking responsibility of the product life cycle: ‘North, East, South, West – connected by one planet’.

Isko was at booth THO.G/A11, hangar 4 exhibiting the new R-TWOT denim fabrics, a responsible mix of certified reused cotton and certified recycled polyester. These have been used to create Isko’s Spring Summer 2021 collection, a selection of which was displayed together with garments from the latest and innovative Isko x Miles Johnson partnership. Inspired by the creative theme ‘Light on the Land’, the capsule collection perfectly demonstrated how fabrics belonging to the platform can be used to create compelling denim solutions.

The company also co-hosted the Neonyt Party and shared its vision and expertise through two informative panels. Ebru Ozkucuk Guler, Isko senior sustainability and CSR executive, spoke on the ‘Denim collaborations – How to build a real value chain?’ panel and Rosey Cortazzi, Isko global marketing director, took part in the discussion investigating ‘Global impact: when Denim Needs to be Reinvented’.

Selvedge Run is the must-see event of the German capital’s fashion week. This is where Isko presented a unique collection of responsible garments featuring the innovative R-TWO fabrics: these are dyed using a state-of-the-art technology where usage of water has been cut to near zero, supporting its Responsible Innovation vision. The product was designed by Isko Japan in partnership with world-famous denim gurus Hara San and (Dr Denim) Honzawa San. The Isko booth was located in the heart of the ‘Selvedge Run Canteen by Isko’ in Hangar 5, Tempelhof.

Isko was also a part of Berlin’s Responsible Future panel talks at Premium. These took place in hall 3 of station in Berlin. Elena Faleschini, Isko’s global field marketing manager, provide insights and knowledge in the panel ‘Denim&Sustainability’. Isko’s participation in the January edition of Premium served as the initial step for a series of major events which saw the company take centre stage in the world of denim.

Fibre2Fashion News Desk (GK)

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