Italian company Cadica launches 'Gender is Just a Label' collection

15 Mar '21

3 min read

Pic: CADICA

Cadica has launched its new ‘Gender is Just a Label’ SS22 collection. The new collection originates from an accurate analysis based on materials selection and products involved. The company’s line of business, which is headquartered in Italy, includes commercial or job printing such as bags, business forms, calendars, cards, and other printed material.

The collection will be produced under the banner of responsibility, with fewer products but richer in details, a targeted collection for unisex and no gender style that will reduce waste and samples; we can say that fashion chose fluidity to promote sustainability. The SS22 collection no longer has a dedicated sustainable capsule, because the ethical choice is inherent in all proposals making it 100 per cent circular, Cadica said.

The collection drops to four style capsules; Fluid, every genre’s collection; Timeless, everyday collection, focused on letter and denim; Lab, active collection; and High, tailoring and luxury collection. Looking at the trends, shapes, and colours that inspired the collection, it can be separated into four scenarios; Tactility, Monumental, Over The Top, and Forever Blue, the company said in a media statement.

Tactility is divided into two opposite sections, the colours whites and earthy tones with nude shades. The softness and lightness of the materials used resemble body skin. Transparency and natural fabrics suggest the idea of sustainability as something modern and suitable. Over The Top is inspired by nowadays culture, strongly identified as superficial, but is actually about globalisation and freedom. This is a theme that will appear in the next season too. Colours of this line are bright and strong. The meaning is clearly to give a cut to all the conventional social and cultural boundaries and express our inner self, Cadica said.

Monumental is inspired by urban renewal, punk chic attitude, brutalism, and resilience. Garments appear to be very functional, protective, and super garnished. Design is related to Neolithic art; materials and textures come from silver, minerals, metal finishes, malleable, and ductile substances. It consists of strong, textured, raw structures and heavy, dense, and protective fabrics. Forever Blue talks about sustainable denim, blue colours, and tie-dye. Huge volumes and irregular shape suggests the spirit of the collection: functionality, genderless, workwear, and timeless. The final goal of this line is to spread out the concept of recycle, reuse, and artisanal look, according to Cadica.

“Nowadays there are many scenarios that are deconstructing what was meant to be normal few months ago. The reflection starts from identifying a new life scenario: rigid, cold but reassuring. We can recognise three most important elements: the first one is about human centrality, with his body and his vulnerability; then we have the feeling of powerlessness, inability of rebellion against changes; and last but not least, the need to understand the connection between new values and hybridisation,” Carlo Parisatto, chief marketing officer CMO of Cadica said in a statement.

Fibre2Fashion News Desk (GK)

More Fashion News - Italy...