;
Home / Knowledge / News / Fashion / Italian denim brand Replay partners with Reliance Brands
Italian denim brand Replay partners with Reliance Brands
10
Jul '18
Courtesy: Reliance Retail
Courtesy: Reliance Retail
Replay, Italian leader in the premium denim segment, has signed a major distribution partnership with Reliance Brands Ltd, part of the Reliance Industries Group, to enter India. Boosting its global expansion, agreement signed with Reliance Brands for the distribution of Replay apparel, footwear and accessories will start with Spring/Summer 2019 collection.

Under the terms of the agreement, Reliance Brands will have the exclusive distribution rights to the Replay brand in the country. The first two flagship stores are targeted to open in Delhi and Mumbai in 2019.

Replay is known for its innovative flair, characteristic Italian design and the superb quality of its denim. Now numbering 121 mono-brand stores and 131 shop-in-shops internationally, the innovative design of Replay stores expresses the products’ authenticity and its unconventional brand image.

"In the brand’s ongoing internationalisation process, India represents a strategic country, and joining forces with Reliance Brands Limited, leader in the fashion and casual wear segments, will allow to implement our presence in the Indian market with a premium positioning.  I am very excited to start our cooperation: indeed, the first flagship store in Delhi is scheduled to open next year," Matteo Sinigaglia, CEO of Fashion Box SpA, said.

"Denim is the most versatile garment, it’s a way of life and Replay has been a synonym for the highest standards in the denim sector for more than 30 years now. Our young population, well travelled consumers and increased purchasing power are perfect catalysts for Replay’s growth in India. Reliance Brands is proud to be associated with a brand which is making this world a cooler place," Darshan Mehta, president & CEO, Reliance Brands Limited, said. (RR)

Fibre2Fashion News Desk – India


Must ReadView All

Courtesy: Pxhere

Textiles | On 24th Jan 2019

Cabinet okays National Bench of GST Appellate Tribunal

The Union Cabinet, chaired by Prime Minister Narendra Modi, has...

Courtesy: Pxhere

Textiles | On 24th Jan 2019

China's textile & apparel exports up 3.5% in 2018

Textile and apparel exports from China increased by 3.5 per cent...

Textile firm fully owned by blacks launched in S Africa

Textiles | On 24th Jan 2019

Textile firm fully owned by blacks launched in S Africa

A multi-million-rand textile firm, Africa Bespoke Apparel (ABA), was...

Interviews View All

Angelina Francesca Cheang, MY ANJE

Angelina Francesca Cheang
MY ANJE

'Consumers in the age-group 21 to 38 are driving the activewear trend'

Stefan Warnaar, Peak to Plateau

Stefan Warnaar
Peak to Plateau

People are willing to pay for quality and performance

Top executives, Textile & apparel bodies

Top executives
Textile & apparel bodies

The decision to reduce GST on MMF yarn to 12% is transformational

Sham Shah,

Sham Shah

Shamal and Shamal Pvt Ltd is into manufacturing and sales of textile...

Harmeet Singh,

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Mario Ploner,

Mario Ploner

<div>Italian company Tecnomeccanica Biellese specialises in planning and...

Suresh Patel, Sidwin Fabric

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Eric Scholler, Groz-Beckert

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Mohammad Hassan, Biax Fiberfilm

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Sonam & Paras Modi, SVA

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Rupa Sood and Sharan Apparao, Nayaab

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Judy Frater, Somaiya Kala Vidya

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


January 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search