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Jeanologia to participate in Denimsandjeans expo in India
Sep '17
Jeanologia, a Spanish firm that develops sustainable technology for the garment finishing industry, is set to present its High Dynamic Range (HDR), a system that simplifies designing and reduces laser marking times, at the first edition of the Denimsandjeans expo, a global denim show to be held on September 25 and 26, 2017, in Bangalore, India, in booth B6.

The HDR system created by the Spanish company is specialised in developing sustainable solutions for garment finishing, reduces jeans production time by 30 per cent. It simplifies how designing is done, reduces laser marking times, increases production capacity, and reduces time-to-market. The new system marks an advance in the transformation of the jean industry towards efficiency and sustainability, while also dramatically improving creativity and guaranteeing quality with “what you see is what you get”.

Jeanologia’s technology has been used in India for 13 years. The company has taken on the challenge of transforming the denim production centres of the country, and currently acts as the expert technology partner for top brands and laundries, supporting them in their objective to improve competitiveness, increase production, and eliminate all processes that are harmful for workers and the environment.

Local brands such as Killer Jeans and Numero Uno (who develop eco-friendly projects in the industrial areas of Vapi and Selaqui Dehradun respectively) already trust the Spanish company to provide sustainability and efficiency in their jeans production. While major international top brands like Levi’s, Lee, Wrangler, Pepe Jeans, H&M among others have Jeanologia as their expert technology partner.

During the trade fair, Jordi Juani, division director from Jeanologia will give a talk on “The evolution of jeans finishing, from manual to technological”. Juani will take a journey from traditional methods for finishing jeans, based on manual labour with high water and chemical consumption, to the current transformation that the industry is experiencing with eco-efficient and sustainable technologies from Jeanologia.

Manuj Kanchan, Asia area manager at Jeanologia said, “With the presentation of our HDR system at Denimsandjeans, Jeanologia will reassert their mission to create both innovative and sustainable products: increasing competitiveness, reducing costs, saving designers time, creating a common language for the industry, boosting creativity and avoiding second-rate quality.” (GK)

Fibre2Fashion News Desk – India

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