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Jelenew unveils collection with French fashion brand Stephane Rolland

24 May '22
3 min read
Pic: PR Newswire
Pic: PR Newswire

American cycling brand, Jelenew, has unveiled a joint series with French haute couture master, Stephane Rolland. The first cross-field cooperation between the fashion and sportswear firms promotes the integration of ‘functionalism and 3D structure aesthetics’ and promotes the upgrading of sports brands to aesthetic taste and functional structure shaping.

The collection will provide cycling enthusiasts a different kind of fashion vitality, and meet its diverse scene shuttle needs. The Jelenew x Stephane Rolland collection includes three sets of cycling pants-dress and a new look with a sense of avant-garde. The series is based on the joint cycling pants created by Jelenew and Stephane Rolland and applies the art of couture to sportswear. It combines the new structure, new technology, and classic fashion art and brings new vitality to professional cycling pants. It subverts the previous impression of ‘masculine women’s cycling clothing’ and opens up a new world of ‘haute couture women’s cycling clothing’, Jelenew said in a press release.

The collection draws inspiration from the golden age of the 17th century in Spain to create a cycling dress look with feminine avant-garde. Each is a fusion of cycling pants and dresses. Based on its professional cycling pants, Jelenew takes the ‘Goddess of Victory’ in the Louvre as its muse and draws inspiration from the Spanish 17th-century noble knight pants to create haute couture cycling pants with a sense of pioneering.

Stephane Rolland reinterprets Eastern and Western artworks with clothing from the perspective of a master artist. Such as paintings of Goya and Velasquez, the summer palace of the last Chinese Empress, and Chinese fans showing different but classic dress designs.

In this collection, the two parties have always adhered to the attitude of paying attention to structuralism and tailoring. The iconic structure of both parties is supplemented by three-dimensional couture tailoring. Elements and dramatic lines combine with luxurious embroidery to create an impeccable and exclusive effect that gives professional cycling pants the attributes of an haute couture dress, according to Jelenew.

Among them, the application of the new technology of silicone broderie is also a highlight. The three-dimensional embroidery created by this technology expresses the beauty of layers, but the tentacles are soft and comfortable.

Jelenew creative director, Di Liu, is the former core member of Chanel Haute Couture and has established his industry research team and product development team in Paris, France. He follows the revolutionary spirit of Chanel. Di Liu took the lead in introducing high tailoring skills into the design of professional cycling pants according to the different physiological structures of men and women and the differentiated needs in the riding process.

He developed the Jelenew 1+1 model outer padded cycling pants: 1 pair of tight-fitting leggings and one detachable outer padded shorts. The cycling pants subvert the built-in pad structure of traditional cycling pants and are the first professional cycling pants in the world that were truly created for women.

This collaboration breaks the barriers between technological sportswear and artistic aesthetics. It also shows the infinite possibilities of creation in the cycling industry and interprets the multi-faceted nature of Jelenew professional cycling pants.

Fibre2Fashion News Desk (GK)

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