Kendall Jenner joins US luxury e-tailer Forward as creative director

As the new creative director, she will also be responsible for marketing ideas, brand partnerships and brand activations. Jenner will be kicking off her new role during New York Fashion Week in September 2021, the company said in a media release.

"I grew up loving fashion and have been incredibly fortunate to work with some of the most brilliant people in this business. As FWRD's creative director, I am excited to help curate the site's offering with emerging designers and brands,” said Kendall Jenner, creative director of FWRD.

"Kendall as the creative director for FWRD is the perfect choice as we continue to invest in the next generation luxury consumer. We have always had an extreme admiration for Kendall's style, creativity, and overall exquisite taste. Her multifaceted experience in the fashion industry and the vision she has outlined for the FWRD business has the potential to transform our business and the luxury business as a whole," said Michael Mente, co-CEO and co-founder Revolve Group.

"Kendall is the epitome of luxury fashion, and there isn't a better fit for this position. As leaders in the industry and innovators in marketing, we are always looking for fresh ideas, staying ahead of the curve, and being at the forefront of style trends. The world looks at Kendall to lead the industry, and we are beyond excited to have her vision for FWRD come to life," said Raissa Gerona, chief brand officer Revolve Group.

Fibre2Fashion News Desk (KD)