Home / Knowledge / News / Fashion / Kenneth Cole enters India through Brandzstorm India

Kenneth Cole enters India through Brandzstorm India

31
Oct '19
Pic: Kenneth Cole
Pic: Kenneth Cole
Brand: Kenneth Cole                               

Company: Brandzstorm India Marketing Pvt Ltd

Location: Infiniti Mall, Malad, Mumbai

Area: 1200 sq ft

Product profile: The store features apparel, footwear, handbags, accessories, perfumes, laptop bags, luggage for men and women.

About the Kenneth Cole Productions, Inc: Kenneth Cole Productions, Inc is an American fashion house that was founded in 1982 by Kenneth Cole. The company creates clothing, shoes, and accessories for urban lifestyles under the brand names Kenneth Cole New York, Kenneth Cole Reaction and Unlisted, as well as footwear under the name Gentle Souls. In 2018, the Kenneth Cole brand signed a ten-year licensing agreement with Brandzstorm India Marketing. Pursuant to the license terms Brandzstorm India will design, manufacture, distribute and retail Kenneth Cole products in India and other select countries across the SAARC region such as Bangladesh, Nepal, and Sri Lanka.

Brandzstorm India Marketing Pvt Ltd: Brandzstorm India Marketing Pvt Ltd is a leading licensee and partner of fashion brands in India with a sole philosophy of ‘drive brands ahead’. Currently, the company operates and markets in segments of watches, bags, fashion accessories and eyewear for brands Giordano, Swiss Eagle, Gio Collection, Pierre Cardin, Nautica, Kenneth Cole, Superdry, Cross, Lamborghini, Fjord, Nuband, Elle, and Furla. Brandzstorm has presently ventured into newer product categories such as apparel, footwear, and travel gear. Brandzstorm India has also embarked on a retail expansion plan to open 10 flagship Kenneth Cole stores nationally within the next 3 years. The brand will concentrate on major metros and tier 1 cities during the initial phase of growth. Brandzstorm India Marketing will market Kenneth Cole through flagship stores, multi-brand boutiques, shop-in-shops, major department stores, and e-commerce portals.

Fibre2Fashion News Desk (PA)


Must ReadView All

UK international trade secretary Liz Truss (left) and Japan’s foreign minister Motegi Toshimitsu signing the UK–Japan CEPA. Pic: Gov.UK

Textiles | On 23rd Oct 2020

UK, Japan sign economic partnership agreement

The UK and Japan today officially signed the Comprehensive Economic...

Pic: Shutterstock

Textiles | On 23rd Oct 2020

Design EPRs to back circularity in textile sector: EURATEX

Extended producer responsibility (EPR), which aims at ensuring...

Pic: Shutterstock

Retail | On 23rd Oct 2020

ABG & AR Holdings to grow Forever 21 in Latin America

Authentic Brands Group (ABG) and AR Holdings, a leading retail...

Interviews View All

Top executives, Indian retail players

Top executives
Indian retail players

Walmart's acquisition of Flipkart endorses the humongous opportunities in...

Akash Khetan, Narayan Tex Fab

Akash Khetan
Narayan Tex Fab

I find it hard to find professionals in Surat

Top executives, Textile industry

Top executives
Textile industry

Customised t-shirts is not a fad

Fiorella Cattelan,

Fiorella Cattelan

With flexibility and versatility, Dettin strives to meet the specific...

Sham Shah,

Sham Shah

Shamal and Shamal Pvt Ltd is into manufacturing and sales of textile...

Larry Fontana,

Larry Fontana

Italy-based Lafer SpA is one of the most innovative surface finishing...

Brad Holschuh, Wearable Technology Lab, University of Minnesota

Brad Holschuh
Wearable Technology Lab, University of Minnesota

A new study led by researchers at the University of Minnesota's Design of...

Kazuaki Yazawa, Purdue University

Kazuaki Yazawa
Purdue University

Scientist <b>Kazuaki Yazawa</b> has developed thermoelectric semiconductor ...

Karl Zelik, Vanderbilt University

Karl Zelik
Vanderbilt University

A team of engineers at the Vanderbilt University has designed a smart...

Robert Brunner, Devereux

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Vaanee Bhatia, Gritstones Clothing

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Sweta Agarwal, A Humming Way

Sweta Agarwal
A Humming Way

A Humming Way (AHW) is inspired by the old-world regalia of Rajasthan...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


October 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search