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Kenneth Cole enters India through Brandzstorm India

Oct '19
Pic: Kenneth Cole
Pic: Kenneth Cole
Brand: Kenneth Cole                               

Company: Brandzstorm India Marketing Pvt Ltd

Location: Infiniti Mall, Malad, Mumbai

Area: 1200 sq ft

Product profile: The store features apparel, footwear, handbags, accessories, perfumes, laptop bags, luggage for men and women.

About the Kenneth Cole Productions, Inc: Kenneth Cole Productions, Inc is an American fashion house that was founded in 1982 by Kenneth Cole. The company creates clothing, shoes, and accessories for urban lifestyles under the brand names Kenneth Cole New York, Kenneth Cole Reaction and Unlisted, as well as footwear under the name Gentle Souls. In 2018, the Kenneth Cole brand signed a ten-year licensing agreement with Brandzstorm India Marketing. Pursuant to the license terms Brandzstorm India will design, manufacture, distribute and retail Kenneth Cole products in India and other select countries across the SAARC region such as Bangladesh, Nepal, and Sri Lanka.

Brandzstorm India Marketing Pvt Ltd: Brandzstorm India Marketing Pvt Ltd is a leading licensee and partner of fashion brands in India with a sole philosophy of ‘drive brands ahead’. Currently, the company operates and markets in segments of watches, bags, fashion accessories and eyewear for brands Giordano, Swiss Eagle, Gio Collection, Pierre Cardin, Nautica, Kenneth Cole, Superdry, Cross, Lamborghini, Fjord, Nuband, Elle, and Furla. Brandzstorm has presently ventured into newer product categories such as apparel, footwear, and travel gear. Brandzstorm India has also embarked on a retail expansion plan to open 10 flagship Kenneth Cole stores nationally within the next 3 years. The brand will concentrate on major metros and tier 1 cities during the initial phase of growth. Brandzstorm India Marketing will market Kenneth Cole through flagship stores, multi-brand boutiques, shop-in-shops, major department stores, and e-commerce portals.

Fibre2Fashion News Desk (PA)

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