Home / Knowledge / News / Fashion / Kevin Love is Banana Republic's style ambassador
Kevin Love is Banana Republic's style ambassador
07
Mar '16
Courtesy: Banana Republic
Courtesy: Banana Republic
American apparel and accessories brand Banana Republic has announced that basketball star Kevin Love will be its inaugural style ambassador. The partnership marks the first time Banana Republic has teamed up with a pro basketball player, it said in a press release.

Kevin love, a three time NBA All-Star, first posted a teaser across his social channels, @KevinLove, inviting fans to guess about his newest project. Forty eight hours later, he revealed the exciting news, featuring a behind-the-scenes snapshot on set at Banana Republic's spring campaign shoot. In 2016, Love will continue to bring an energetic perspective to Banana Republic, offering a fresh way to engage with customers and his fans.

"Kevin embodies the confidence and optimism our customers find inspiring," said Aimee Lapic, SVP and General Manager of Customer Experience, Banana Republic. "He expresses the best version of himself with everything he does, which makes Kevin a natural brand ambassador for fans and customers alike."

As a style ambassador, Love will showcase the versatility and quality of Banana Republic's men's collection--fitting as both qualities are reflected in his everyday life. Throughout the year, Love will engage with consumers through surprise and delight moments across multiple channels, so fans should tune in for what's in store.

"Banana Republic is such a classic brand and I am excited to be chosen as the first athlete ambassador for the brand," said Love. "Since I am always on the move, it is important that my clothes are not only stylish, but are functional as well. Banana Republic absolutely hits the mark on both."

To kick off the partnership, Love will be featured in Banana Republic's Spring campaign, which debuts across all brand channels beginning on March 8, 2016 when the Spring 2016 collection will be available in stores and on BananaRepublic.com, the release said. (SH)

Fibre2Fashion News Desk – India


Must ReadView All

UK, EU agree to take more time for Brexit deal

Textiles | On 19th Oct 2018

UK, EU agree to take more time for Brexit deal

After an ongoing Brexit summit produced no tangible results, European ...

Courtesy: Pexels

Textiles | On 19th Oct 2018

US announces intent for trade deals with Japan, EU, UK

US Trade Representative Robert Lighthizer recently notified the...

Courtesy: Turtle Limited

Fashion | On 19th Oct 2018

'We are trying to imbibe multi-utility factor in menswear'

Turtle Limited, a leading Indian brand in menswear fashion, is trying ...

Interviews View All

Top executives, Textile industry

Top executives
Textile industry

It will take some time for the people to change their buying choices

Cyril Pereira, Reed Exhibitions India, organiser of Asian Machine Tool Exhibition 2016

Cyril Pereira
Reed Exhibitions India, organiser of Asian Machine Tool Exhibition 2016

'Major problem in the textile machinery manufacturing industry is the lack ...

Nitin Bhatia, Trend Arrest

Nitin Bhatia
Trend Arrest

Setting up a brand for online selling is easy, but running the brand is not

Ravi Raj Desai,

Ravi Raj Desai

Himalaya Cotton Yarn Ltd manufactures high quality denier. The spinning...

Himanshu Jariwala,

Himanshu Jariwala

J Korin started as a partnership firm with four powerlooms in the textiles ...

Italtex,

Italtex

Italtex is a leading studio publishing fabric trend-books since 1959....

S Ziya Gumuser, Teknomelt

S Ziya Gumuser
Teknomelt

Turkish nonwoven manufacturer Teknomelt has been around for only seven...

Kerem Durdag, Biovation II LLC

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Ayyappa Nagubandi, Broadcast Wearables Pvt Ltd

Ayyappa Nagubandi
Broadcast Wearables Pvt Ltd

Hyderabad-based Broadcast Wearables has come up with the country's first...

Silvia Venturini Fendi, Fendi s.r.l

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Jay Ramrakhiani, Occasions Elegance Wear

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Cigdem Akin, Cigdem Akin

Cigdem Akin
Cigdem Akin

She has carved a niche for herself as the national brand of Turkey. Her...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


October 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search