Koovs.com collaborates with Manish Arora for menswear line

The collection went live on April 1. The designer has created an exclusive menswear collection of bold and edgy pieces for the confident man. Four unique prints each with their own inspiration have been created for this collaboration and are seen across apparel, accessories and footwear. The colour pallet ranges from a graphic monochrome to bold technicolor.

“I chose to collaborate with a platform like Koovs.com in India as I want to provide the young Indian male an exclusive opportunity to own a signature Manish Arora product at accessible prices. We thought this to be a great opportunity to cater to men for a change and have incorporated a lot of lucid, colorful prints”, said Arora.

The Indian by Manish Arora X KOOVS collection includes a range of apparel from 4 key prints – Hive, Crowne & Glory, Drip Stripe, Mojito and Gold including bomber jackets, shirts, t-shirts, vests, sweatshirts, trousers and shorts, and accessories including backpacks, shoes, socks and phone covers. (HO)

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