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KVIC, Raymond partner to launch khadi globally
Dec '16
The Khadi & Village Industries Commission (KVIC) has partnered with fabric and apparel major Raymond to launch khadi as the 'fashion fabric' across the world. This new clothing line will be launched as 'Khadi by Raymond'. The association is also expected to generate incremental employment of around 2.10 lakh man-hours for spinners and weavers.

This khadi brand will be available at KVIC outlets and Raymond shops across the country from February 2017, according to media reports. It can also be purchased online. This initiative will help promote the khadi industry in the rural areas and will also bridge the urban rural gap.  

The agreement was signed by KVIC CEO Usha Suresh and Raymond CEO Sanjay Behl in the presence of KVIC chairman Vinai Kumar Saxena and Raymond chairman and managing director Gautam Singhania.

Raymond will provide design know-how to the khadi manufacturing units to craft readymade garments. “Khadi is looking for an economic revolution and Raymond has technical expertise as well as significant global presence,” said Behl.

Promotion of khadi at international level will offer customers a wide array of fabric garments such as suits, jackets, shirts and trousers that will available in quality trends and designs, according to Behl. (RR)


Fibre2Fashion News Desk – India

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