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Lakmé Fashion Week to launch LFW 2.0 at Summer/Resort 2020

12
Dec '19
Pic: Lakme Fashion Week
Pic: Lakme Fashion Week
Lakmé Fashion Week (LFW) is set to once again enthral world of fashion and beauty with its Summer/Resort 2020 edition. The 5-day fashion extravaganza is scheduled between February 12-16, 2020 at JioWorld Garden, BKC, Mumbai. Paying tribute to its 20-year anniversary, LFW will have a celebration of curated experiences and special events under LFW 2.0 edition.

Over the years, LFW has grown from strength to strength with every season. From 33 designers in 2000 to now featuring over 200 labels, the bi-annual fashion celebration is also the most digitally followed fashion platform in the world. Ever since its inception, LFW has been instrumental in revolutionary initiatives that have known to set trends and raised benchmarks in the beauty and fashion space. The platform will take the tradition of presenting large-scale fashion showcases at interesting outdoor venues a notch higher, championing sustainability through pathbreaking initiatives while further spreading messages of inclusivity and diversity.

“Lakmé Fashion Week was started in 2000 with the vision of putting Indian fashion on the global map of fashion. So, this edition of Summer/Resort’20 is going to be special as we celebrate 20 years of Lakmé Fashion Week and realizing this vision. We look forward to another season of innovations and trends that continue to raise the bar of Indian fashion and beauty,” said Ashwath Swaminathan, head of innovations at Lakmé.

“With the Summer/Resort 2020 edition, we also mark the beginning of LFW 2.0 – a journey where we revisit past while building the future for the next 20 years,” said Jaspreet Chandok, head - lifestyle businesses, IMG Reliance Ltd.

Lakmé Fashion Week is jointly organised by Lakmé, the No1 cosmetics and beauty services brand in India and IMG Reliance Pvt Ltd, leaders in sports, fashion and entertainment marketing and management.

Lakmé Fashion Week has been conceived and created with a vision to ‘Redefine the future of fashion and Integrate India into the global fashion world’.

IMG Reliance Pvt Ltd is an equal joint venture between Reliance Industries Limited (RIL), India's largest and most recognised private sector company, and IMG Worldwide (IMG), global leaders in sports, events, media and fashion. The joint venture company develops, markets and manages sports, fashion and entertainment in India.

Fibre2Fashion News Desk (PC)


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