Home / Knowledge / News / Fashion / Lenzing collaborating with designer Rajesh Pratap Singh

Lenzing collaborating with designer Rajesh Pratap Singh

Aug '18
Courtesy: Tencel
Courtesy: Tencel

Lenzing is collaborating with designer Rajesh Pratap Singh to promote Tencel, the man-made fibre which was launched in 1997 in India. A preview ‘Planet Positive’ was organised on Sustainable Fashion Day in a run up to the  Lakmé Fashion Week Winter/Festive 2018 that begins on August 23. The collection by Singh, ‘Welcome to the Jungle’, was all about developing the fibre into a very interesting yarn.

This is Lenzing’s second collaboration with Rajesh Pratap Singh. Speaking about how the tie-up has helped the company, Sonja Zak, head of Product Management, Lenzing, Austria, said, “The tractions that we get with the local retailers has been very good so with this collaboration we are working with a few Indian brands to actually take Tencel to the next level here.”
Explaining the reason for calling the collection ‘Welcome to the Jungle’, Singh said, “Tencel is about sustainability and we are doing a whole collection, which has a bit of references to the jungle. It is essentially about developing of the fibre into a very interesting yarn.”
The collection to be showcased has both levels. At a very low-tech level it is hand spinning and on the other side it’s hi-tech mills. “We have taken the fibre and spun it in different ways, weaving it in different parts of the country. The idea is to introduce traditional craftsmen and traditional weaves into this fibre to make it truly sustainable,” said Singh.
For the winter/festive 2018 season Lenzing and Singh are working on Indian traditional silhouettes like the Poshak from Rajasthan. “An attempt is to do a new idea of Indian dancers’ costumes. We are doing an interpretation where you can wear these clothes anywhere with a strong influence on Indian costumes the colours that will be warm and earthy.” 
The first lot of garments will be pure Tencel and all off-white, reveals Singh. “This time wool/silk is tried to get drape-ability in a very rigid structure. Last time we tried to do it, as the fibre tends to drape quite a bit so as to get softer edges. Earlier it was very sharp so we are trying to add drape in it.” (RKS)

Fibre2Fashion News Desk – India

Must ReadView All

Trump announces tariffs on $200 bn worth Chinese imports

Apparel/Garments | On 18th Sep 2018

Trump announces tariffs on $200 bn worth Chinese imports

US President Donald Trump escalated the trade war with China on...

Courtesy: Sunrise Bumi Textiles

Textiles | On 18th Sep 2018

Sunrise Bumi developing new products for profitability

Sunrise Bumi Textiles, one of the world's leading quality yarn...

New Zealand bans sheep mulesing

Textiles | On 18th Sep 2018

New Zealand bans sheep mulesing

New Zealand has banned the practice of mulseing sheep, making the...

Interviews View All

Prabu Mohanram, Balavigna Weaving Mills Pvt Ltd

Prabu Mohanram
Balavigna Weaving Mills Pvt Ltd

The biggest challenge that the weaving industry faces is high price

Deepak Jain, Baggout

Deepak Jain

We are using Facebook and Instagram to promote ourselves

DK Sharma, Velocity Apparelz

DK Sharma
Velocity Apparelz

We constantly communicate with employees at all levels

Kamal Kulshreshth,

Kamal Kulshreshth

Colorjet is among the fastest-growing wide format digital inkjet print...

Karen Lou,

Karen Lou

Australia-based Sunseeker has been creating swimwear since 1970. Sunseeker ...

Ravi Raj Desai,

Ravi Raj Desai

Himalaya Cotton Yarn Ltd manufactures high quality denier. The spinning...

Mary-Cathryn Kolb, Brrr°

Mary-Cathryn Kolb

Atlanta-based private start-up Brrr° was founded in 2014 to develop...

Giorgio Mantovani, Corman S.p.A

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Robin Grankvist, OrganoClick AB

Robin Grankvist
OrganoClick AB

Robin Grankvist talks about PFCs, additives and various chemicals used in...

Aditi Somani, Aditi Somani

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Sidharth Sinha, Sidharth Sinha

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Rajesh Pratap Singh, Rajesh Pratap Singh

Rajesh Pratap Singh
Rajesh Pratap Singh

<div>Ace fashion designer <b>Rajesh Pratap Singh</b> has used Tencel to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

September 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search